The launch of Inside Asian Gaming’s initial monthly book in Traditional Chinese, total with a participation of Suncity Group Chairman Alvin Chau on a front cover, saw a IAG website accept some-more than double a normal series of monthly hits in only a singular day final week.
While IAG already has a widest strech of any B2B gaming attention media code in Asia with around 150,000 hits per month, asgam.com captivated a record 347,000 hits final Thursday alone – a same day IAG sent a May 2019 Digital Edition to a 20,000-strong database and published on amicable media, including a 11,500 follower-strong LinkedIn account.
There were another 83,000 hits on Friday and 30,000 hits on Saturday.
The May book was a initial in IAG’s 155-issue, 15-year story to be published as a bilingual repository in English and Chinese.
“We were formerly removing around 150,000 hits per month, scarcely 2 million hits per year, that is indeed a flattering good series for a B2B news site covering a specialised attention like gaming and integrated resorts,” pronounced IAG CEO Andrew W Scott.
“But a trade we perceived on that one day, a day we expelled a May emanate of IAG, was over dual months’ trade on a singular day. We have to get used to a new normal of trade on asgam.com.
“We trust a boost is for dual reasons: first, a pierce into Traditional Chinese for a Chinese-reading markets in Macau and Hong Kong, and secondly since we have Mr Alvin Chau on this month’s cover. Mr Chau leads Suncity, Asia’s undisputed heading VIP gaming promoter, and is in his possess right a utterly famous celebrity.
“It’s simply a towering volume of traffic. We have over half a million hits on a website so distant this month, that is a bit some-more than we would routinely accept in an whole quarter. And a dual Japan conferences and G2E Asia haven’t even started yet!”
The IAG group is in Japan this week to yield endless coverage from a 1st Japan IR Expo 2019 in Osaka and a Japan Gaming Congress, before returning to Macau subsequent week for G2E Asia, including a G2E Asia Awards, that are co-organised by IAG.
IAG is Lead Media Partner of both a 1st Japan IR Expo 2019 and G2E Asia.