Cruz511 delivers trade conditions fast – Santa Cruz Sentinel



To get up-to-the-minute trade updates from a new Cruz511, go to The mobile-friendly website allows commuters check on traffic, find carpools and information on train and bike routes.

Santa Cruz Commuters disturbed about trade have a new apparatus for navigating gridlock. The new Cruz511 information use offers up-to-the-minute traveler information for Santa Cruz County roads during

Accessible by smartphone, inscription or computer, Cruz511 lets motorists find out trade conditions on Highway 1, Highway 17 and other categorical roads before they start their trip.

Data from Caltrans cameras, California Highway Patrol and Google is updated each few minutes, so drivers know about congestion, collisions and construction.

“It will assistance people make smarter choices since they have some-more information on that to bottom their decision,” pronounced Tegan Speiser, a comparison planner with a Santa Cruz County Regional Transportation Commission, that grown a website formed on feedback of people’s frustrations. The site was expelled in May.

If normal routes are corroborated up, Cruz511 offers alternatives for not usually cars though also buses and bikes, finish with bike maps and best practices for locking adult bikes.

Beyond real-time trade conditions, Cruz511 also can assistance commuters find where a closest stations for charging electric vehicles and where to accommodate carpools with other people who share identical work locations and hours by a partnership with a Bay Area 511 RideMatch System. To pointer up, those who are meddlesome can emanate a commuter form to find people with identical routes.

There’s also a cost of pushing calculator, and a website is bilingual with Spanish translation.

“It’s about assisting people see that they have options and how easy it is to entrance those options,” Speiser said.

Beth Davis of Capitola had to make unchanging trips to San Francisco for doctor’s appointments and mostly debated either to take Highway 1 or Highway 17. Having listened of Cruz511, she went to a website and saw that Highway 1 had corroborated adult since of construction.

“I didn’t unequivocally have time for a 20-minute delay, so we opted to change my march and go adult Highway 17,” Davis said.

She primarily suspicion she had no use for a Cruz511 since she commutes north on Highway 1, that always has trade during rise hours. But now she’s used Cruz511 a integrate of times.

“It’s been unequivocally useful for removing a clarity of what’s going on, responding my doubt of ‘what a heck is going on?’” she said.


To get up-to-the-minute trade updates from a new Cruz511, go to The mobile-friendly website allows commuters check on traffic, find carpools and information on train and bike routes.

THANKS Readers & Advertisers for another good 6 months of website trade … – The B

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We’d like to take a impulse to appreciate all a good Readers and Advertisers for their support, as a trade statistics for a initial 6 months of 2015 were awesome!

In a ongoing process of transparency, here are a trade stats as per Google Analytics for a time duration from Jan. 1, 2015 to Jun 30, 2015, contra a same duration in 2014 (click picture to see incomparable version):


  • Sessions: UP +31%!
    501,387 vs 382,381
    Average: 83,565/month
  • Pageviews: UP +130%!
    1,615,767 vs 702,035
    Average: 269,285/month

We trust that a continued, clever trade expansion is due to a fact that many people cite to get their news online – and fast – than in print. Personally, we cruise that by a time something is printed, it’s “old news.”

And when was a final time we were means to now criticism and share your thoughts about a story in a printed journal or magazine?

We’re also unapproachable to reside by verified broadcasting ethics. We’re an award-winning member of a Society of Professional Journalists, and we belong to their proven journalistic standards.

Again, THANKS for all your support for creation The B-Town Blog a #1 internal news, events, arts, party and some-more source for a area! And greatfully support our Advertisers – but them, we couldn’t do what we do.

And if we haven’t already, greatfully join our 7,642 friends and “Like” us on Facebook here: and follow us on Twitter here:

Also, if we haven’t nonetheless subscribed to a 6 p.m. Daily Digest Email Newsletter, click here. This FREE email will arrive during 6 p.m. daily with a summation of that day’s internal news; on Fridays it includes SoKing News, a weekly News/Podcast that reviews that week’s tip stories.

With a concentration on glorious Customer Service, innovative, affordable solutions and a many Readers of any internal media outlet, your best selling spend is on The B-Town Blog!

We’ve got a many engaged, meddlesome and active Readership of any internal media opening in a area – review us to a other internal options:

  • Direct mail banking books: 30,000 dissemination per entertain (4x per year) • typical Ad cost: $750 
  • Local quarterly “city” magazines: 15,000 dissemination per emanate (4x per year) • lowest Ad cost: $400
  • Local newspaper: 1,000–5,000/week*
  • The B-Town Blog: 80-90,000+ Readers per month + 7,642 on Facebook + 4,745 on Twitter + 810 Email Newsletter Subscribers • lowest Ad cost: $60/month!

*NOTE: Current, accurate dissemination numbers for the local journal were unavailable.

We are the only daily-updated, totally-independent, truly-local village news/event website in Burien – run by longtime residents Scott Theresa Schaefer, who live, work, play and spend locally with their family – that provides a highly-targeted, local, really fascinating assembly with a many new Local News, Event Listings, Feature Stories, Politics, Videos, Photos, Business News and most more.

Burien’s internal news site, The B-Town Blog, cites a readership as 65,000* monthly readers—an considerable strech compared with a normal imitation dissemination of Seattle’s civil monthlies, that hovers in a ballpark of 53,000.

– Green Rubino Agency
Loving Our Locovores
Nov., 2014

(*NOTE: In Nov. 2014 a monthly Readership was 65,000/month; it has grown extremely given then!)

We have many Advertising solutions for businesses that are looking to get themselves in front of a eyeballs of our ~80,000 – 90,000+ monthly Readers, starting for reduction than $2 per day.

And remember – if you’re deliberation Advertising locally, remember to ask for tangible statistics from an eccentric source (i.e.: Google Analytics), as we merit clarity and law (and to Advertise with us, email Theresa Schaefer during for a Media Kit).

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New traveler 511 use for Santa Cruz County

SANTA CRUZ, Calif. –

The Regional Transportation Commission has begun a new service, CRUZ511, to keep we in-the-know about vital arteries in and around Santa Cruz.

Transportation Agency for Monterey County is building a identical 511 use for Monterey County.

Since May, with Cruz511’s new interactive real-time trade map, we can see what trade conditions exist Highways 1 and 17 and on other pivotal streets and roads before we start your trip.

“Knowing what to design can unequivocally urge people’s transport knowledge and cut down on disappointment and anxiety,” says RTC Executive George Dondero.

Cruz511 helps we brand your transport options and transport smarter. This mobile manageable website can be accessed by smartphone, inscription or computer.

The RTC says Cruz511 is some-more than only a trade map, we can also find out a safest approach to close adult your bike to safeguard it’s there when we return, a closest hire for charging your electric automobile and places we can accommodate your carpool and leave your automobile parked during a workday.

Also enclosed on a Cruz511 website are a following: outing planner for bike, bus, walking and pushing trips; giveaway use to assistance we find carpool partners; a cost of pushing calculator; and other useful tools.

Says Dondero, “Cruz511 is designed to be a traveler-friendly apparatus that people can use to devise how they get around.”

Cruz511 is a new village use of a Santa Cruz County Regional Transportation Commission designed to be a one-stop emporium for transport users as good as a go-to place for information about emergencies that impact a transport system.

Cruz511 website provides 24/7 trade overload information, including trade speeds and images from over 17 trade cameras and sum on specific forms of transport delays such as construction and collisions. Data from Caltrans, a CHP and Google is updated each few minutes.

Cruz511 users are reminded to entrance transport information before removing behind a wheel. Pulling safely to a shoulder or carrying a newcomer deliberate Cruz511 are endorsed for checking conditions while en route.

Initial formulation work to rise Cruz511 was finished with a extend from Caltrans in partnership with a Transportation Agency for Monterey County.


· Cruz511 website:

· Cruz 511 on Facebook:

· Cruz511 on Twitter:

· Phone: 831.429.POOL

· Email:

Wet conditions means trade issues on Interstate 70


VIGO COUNTY, Ind. (WTHI) – Wet conditions seem to be causing trade issues in a westbound lanes of Interstate 70.

The Indiana Department of Transportation website is display trade relocating solemnly between both Terre Haute exits in a westbound lanes.

Indiana State Police Sgt. Joe Watts also reported 3 apart accidents via a afternoon. The initial was only after 2 p.m. nearby a 7 mile marker. Sgt. Watts reported a almost had left into a separator cables though no injuries had been reported.

The second collision happened before 4 p.m. nearby a 9 mile marker. Sgt. Watts reported another almost went into a separator cables. Again, no injuries were reported.

The third collision concerned a automobile into a separator cables during a 13 mile marker. Watts privately cited soppy roads as an issue.

Calls into a News 10 Newsroom have indicated delayed and even stopped trade in a westbound lanes.

It’s 2015 — You’d Think We’d Have Figured Out How To Measure Web Traffic By …

In May, a Vanity Fair article about Bill Simmons’s depart from ESPN pronounced that Grantland had 6 million singular visitors in Mar yet that “ESPN’s inner numbers … had a site reaching 10 million uniques in April.”

Late final year, The Wall Street Journal noted that Buzzfeed had 74.6 million monthly uniques, yet that a “internal trade numbers are distant aloft than a comScore total … in distinguished stretch of flitting 200 million singular viewers per month.”

Last fall, Arianna Huffington wrote “100 Million Thank-Yous” to applaud Huffington Post’s 115 million singular visitors in Aug yet remarkable that their “internal numbers, during 368 million UVs, are many higher, of course.”

Not even as sum an establishment as FiveThirtyEight is immune.


Uniques are what many people meant when they speak about a website’s traffic. Show adult once and we count as one singular caller — uncover adult again in a same month, or even revisit a site any day in that month, and we still count as one singular caller (or during slightest that’s a idea). Uniques are a big-picture series — a Nielsen rating, a Blue Book value, a GDP — that’s ostensible to uncover how good a website is doing. People used to speak about pageviews, a elementary count of how many pages were installed over a certain volume of time. But uniques have taken over, since uniques magnitude people, not pages. Advertisers caring about a former when they’re formulation an ad buy.

If uniques are people, how do 4 million, or 125 million, or 253 million people go missing? In an age when we assume a phones and laptops are tracking a any move, holding an tangible conduct count of how many people go to a website is still roughly impossible. There’s a blind mark during a core of a panopticon, and it’s roughly a distance and figure of a cookie.

Lou Montulli invented “Web cookies” to give a Web a memory. On his blog, The Irregular Musings of Lou Montulli, he described surfing a pre-cookie Internet as “a bit like articulate to someone with Alzheimer[’s] disease,” where “each communication would outcome in carrying to deliver yourself again, and again, and again.”

Practically, this meant that any time we wanted to check your email, we had to re-enter your username and password. Shopping online was even harder: Getting all a proceed by a checkout routine depended on clicking directly from page to page — if we happened to strike “back” or usually sealed your Outpost.com1 window by mistake, you’d have to start over from a beginning.

In 1994 Montulli remarkable all this while he was a programmer during Netscape, and he motionless to repair it — he motionless to make cookies to offer as tiny memory files for a online lives.2 After that, when we went to, your browser would download a cookie record to a folder on your tough drive. The subsequent time we visited, a site would ask your browser to check either we had an aged cookie sitting around. If so, it would remember who we were, or that we had a maladroit Apple rodent in your practical offered cart, and we wouldn’t have to start from scratch.

The simplest resolution to a problem of a Web with no memory would have been to give any Web browser, or even any Web user, a singular ID code, a driver’s permit for a information superhighway. But Montulli done certain that didn’t happen.

“I was unequivocally many opposite this concept,” Montulli writes, “because a singular identifier could be used to lane a user during any website.” Cookies, in other words, were designed to frustrate notice and a kind of broad-spectrum tracking that advertisers crave. Far from a driver’s license, cookies were usually online faithfulness cards, hammered by a website any time we stopped by.

Marketers shortly satisfied that cookie technology, with a slight twist, could work for them in some ways. In serve to a website’s possess “first-party” cookies, marketers started seeking websites to offer adult a marketer’s possess “third-party” cookies, too. Then, when we visited dual websites that had concluded to offer adult a same marketer’s third-party cookie, a marketer’s server would register a review and know that you’d been on both sites — widespread those matches distant enough, and a marketer now has a good design of your altogether behavior. No need for a driver’s permit if marketers can usually slap a pointer on your behind when we aren’t looking.

This authorised marketers to build adult use profiles and then, some-more importantly, start portion adult ads opposite a person’s Web believe — if we went to, they could see that we had visited progressing that week and offer adult an ad seeking if we need authorised assistance with an asbestos-related disease. But interjection to a proceed cookies work, third-party cookies still couldn’t tell marketers how many genuine people went to a website. Because cookies, either first-party faithfulness cards or third-party tip trackers, aren’t trustworthy to people during all, yet sold browsers on sold computers.

If we use both Chrome and Safari in a day, week or month, afterwards you, a person, are now represented by dual apart cookies. If we use Chrome and Safari on both your work and home computers, afterwards dual cookies becomes four. If we also use a phone and a tablet, and use mixed browsers on those, 4 becomes eight. And if, during some indicate during a month in that these cookies are being tracked, we or your antivirus programs undo your cookie cache, afterwards uninformed cookies get served, and a numbers stand even higher.


Those huge, parenthetical, inner trade numbers are a tender cookie depends — a series of humans who visited a site, double by all a browsers, machines and random deletions.

The reduce numbers are usually a cookies, crunched. ComScore, Quantcast, Nielsen and other dimensions companies use exclusive models to guess how many tangible people went to a website over a given volume of time. There unequivocally is no proceed to directly magnitude uniques, yet a companies’ estimates are many some-more accurate reflections of trade reality.

ComScore was one of a initial companies to get into a dimensions diversion for a Web. we asked their arch investigate officer, Josh Chasin, how they come adult with their numbers any month. Some credentials was compulsory before he could answer.

“When comScore started out, we pronounced we totalled a Internet, yet what we unequivocally totalled was mechanism entrance to a Internet,” Chasin said. “At a time, those dual were synonymous. But now measuring a Internet means measuring opposite mixed devices, particularly smartphones and tablets, yet also gaming consoles, Roku, Apple TV, and it’s substantially also going to meant measuring watches.”

ComScore was one of a initial businesses to take a proceed Nielsen uses for TV and request it to a Web. Nielsen comes adult with TV ratings by tracking a observation habits of a row — those Nielsen families — and holding them as stand-ins for a race during large. Sometimes they lane people with boxes that news what people watch; infrequently they mail them TV-watching diaries to fill out.3 ComScore gets people to implement a comScore tracker onto their computers and afterwards does a same thing.

Nielsen gets by with a row of about 50,000 people as stand-ins for a whole American TV market. ComScore uses a row of about 225,000 people4 to emanate their monthly Media Metrix numbers, Chasin pronounced — a numbers have to be many aloft since Internet use is so many some-more sold to any user. The formula are usually estimates, yet during slightest comScore knows simple demographic information about a people on a panel, and, essential in a cookie economy, knows that they are indeed people.5

As Chasin noted, though, a diversion has changed. Mobile users are some-more formidable to contend into statistically poignant panels for a simple technical reason: Mobile apps don’t continue regulating during full ability in a credentials when not in use, so comScore can’t collect a consistent use information that it relies on for a PC panel. So when some-more and some-more users started going mobile, comScore motionless to brew things up.

“Before 2009, we were flattering staunchly in a row camp, yet afterwards we satisfied they weren’t enough,” Chasin said. “We’re flattering transparent on this now: good dimensions requires a formation of row dimensions and site-centric dimensions from tagging.”

Tagging works fundamentally like third-party cookies. Websites that sinecure comScore or Quantcast or Nielsen to magnitude their sites hide tiny one-pixel “beacons” in any of their pages, that ping behind to a dimensions company’s servers any time they’re loaded, recording information such as users’ IP addresses, what time they installed a page and what cookies they already have saved. The companies afterwards mix a row and tagging data, review that to a tender inner cookies, and out cocktail a uniques.

ComScore produces a many widely referenced online assembly dimensions numbers in a business, yet that doesn’t meant a numbers are a many accurate. “It’s substantially satisfactory to contend right now that a mobile row could be larger,” Chasin said. Using a server-side tagging complement helps tighten that opening to some degree, yet as a infancy of Web trade migrates to mobile, that leaves a outrageous intensity hole in comScore’s numbers. On a reduction technical note, too, there’s a elemental problem that all this displaying takes time. ComScore and a competitors come out with their top-level trade rankings weeks or months after a duration they’re measuring, withdrawal publishers and ad buyers to work with aged information in an attention built on a grounds of immediate communication.

Each dimensions organisation comes adult with opposite numbers any month, since they all have opposite exclusive models, and a information gets some-more gossamer when they start to mangle it out into age brackets or domicile income or spending habits, roughly all of that is user-reported. (And we can’t be a usually chairman who intentionally lies, extravagantly, on any online consult that we come across.)

In a end, though, usually carrying a series that everybody can indicate to as an excusable substitute of existence is some-more critical than how accurate that series competence be. The Nielsen TV rating is notoriously fuzzy, yet companies bought $78 billion of TV ads in 2013 formed on their faith that those ratings were good enough. ComScore could theoretically magnitude mobile better, and come out with real-time reporting, yet income is as many a tying cause as technology. Metrics are usually ever as good as it is financially viable for them to be, and advertisers, publishers and agencies will compensate for usually as many correctness as their possess business will support. Right now, comScore leads a attention when it comes to online assembly measurement, and comScore has to be usually accurate adequate to keep that lead.

So, unless we have a critical paywall, and therefore have users who are logged in 100 percent of a time (like a Financial Times), there is usually no proceed to know for certain how many sold real-live people revisit your site in a month, week or day.

And that’s presumption that genuine people are even visiting your site in a initial place. A investigate published this year by a Web confidence organisation found that bots make adult 56 percent of all trade for incomparable websites, and adult to 80 percent of all trade for a mom-and-pop blogs out there. More than half of those bots are “good” bots, like a crawlers that Google uses to beget a hunt rankings, and are ignored from trade series reports. But a rest are “bad” bots, many of that are designed to register as tellurian users — that same news found that 22 percent of Web trade was done adult of these “impersonator” bots.

Given a distance of this bot horde, an industry-funded regulatory group called a Media Ratings Council is relocating to need all dimensions services to embody bot-detection and ostracism methods in their products in sequence to get their central stamp of approval. But even if all a bot trade can be weeded out, that’s one some-more determination that has to be folded into a estimates, all regulating another covering of exclusive methods, serve widening a order between what can be directly totalled and what can be deliberate reality.

I asked David Coletti, ESPN’s VP of digital media investigate and analytics, how large a disproportion between a inner and outmost numbers tends to be opposite a sites (like this one) that he oversees for a company.

“We always see a delta of during slightest a integrate million,” Coletti said, for a smaller sites underneath his protection (again, like this one). But in his experience, “the some-more a site is visited, a bigger a inequality gets.”

At, a mothership of ESPN Web properties, Coletti says he’ll mostly see a inner numbers for monthly singular visitors regulating during three times the comScore numbers.

“If we were to go out and make a evidence that a inner series is correct,” Coletti said, “I would be suggesting that any American visited ESPN in a past month, that would be wonderful, yet unlikely.”

Traffic, as represented by singular visitors, will always be estimated underneath a stream technological regime, and those parenthetical “internal numbers” that reporters dump in media stories bear tiny propinquity to how many tangible people go to a given website. Or as Coletti puts it: “Neither numbers are right or wrong — they’re usually counting in opposite ways, and it’s unsatisfying.”

Facebook is perplexing to change that.

The amicable media hulk announced in May that it would start hosting articles directly on a possess servers, with no integrate out to a websites that combined them. The content-creating websites (in a commander program, that means outlets including The New York Times and Buzzfeed, yet some-more are certain to come) fit this pierce as required to pierce in high Web traffic. Hosting a articles on Facebook allows for flashier “read this” buttons and shorter loading times, that in turn, theoretically, creates some-more people review a articles, boosting traffic.

But for Facebook, and advertisers and a media companies themselves, this pierce also solves a cookie problem. Facebook doesn’t need cookies — it has faces, faces of genuine people, or during slightest accounts that conform to genuine people, that means that it knows how many genuine people demeanour during an essay hosted on Facebook. And some-more than that, even, it knows their names, and their ages, and what they “like,” and substantially where they live.

Apple and Google are in a position to mangle a cookie regime, too, with a probability of determined logins opposite browsers, devices, days and years, yet Facebook is out front. In a stream chronicle of a future, meaningful how many genuine people went to a given site will expected also meant meaningful which real people went to a given site. No proxy, no guessing, usually you.

The Internet has spin a initial entirely paranoid mass medium. If we read, if we click, if we watch, we do so with a believe that we are being watched in turn. When ads adjust to what we form and feeds adjust to what we like, we have manifest explanation that a network is looking during us. When a watchers seem to get it wrong, and uncover us an ad for orthopedic medicine after we hunt for bend macaroni, we get to believe a grave glee, once indifferent for prisoners and exam subjects, of conference shrill snores by a one-way mirror.

This wasn’t a purpose of a Internet when it initial got going, yet it fast became a offered point. Advertisers dreamed of reaching “one to one,” a state of omniscience in that they could precisely aim not usually specific demographics yet sold consumers with a sold ad. The Internet betrothed to make that dream come true.

Twenty years later, we take it as a given that we’re vital in that dream. We are tracked, by a phones and a laptops, by a prolonged list of companies, and assume that they substantially know all we do.

But a arrogance has preceded a reality.

The cookie conundrum, a approach uncountability of how many people indeed go to a given website, isn’t even deliberate a vital emanate in a online ad universe — they have many bigger problems. Studies over a past integrate of years have suggested that some-more than half of a ads on a Internet never even make it to a manifest rectangle of someone’s screen. For 20 years, people have been profitable for ads that, distant from being shown to a one chairman many receptive to their charms, have been shown to literally no one. Video ads, until unequivocally recently, competent as “seen” even if they played in a dark tab, with a sound off, or subsequent a fold. The attention that we assume is examination us all a time has usually usually come adult with a operative definition for when an ad is “viewed.”

Right now, though, a attention is finally starting to locate adult to a omniscient image. An organisation of online advertisers has declared 2015 a central “Year of Transition” as publishers and marketers try to figure this all out, yet they will figure it out soon. The record is in place to watch users as we insincere we’d been being watched all along. Chartbeat, for instance, runs lightweight JavaScript programs on a clients’ websites to record, any 15 seconds, where a cursor is on a screen, how mostly we corkscrew down a page and a horde of other “engagement” metrics. The attention as a whole — publishers, marketers, advertisers and dimensions companies — will presumably determine on a best proceed to use that tracking record in a subsequent integrate of years, and start shopping and offered ads formed on a metrics it can measure. If that happens, a dream will get a lot closer to entrance true.

The days of a cookie and a conscious remoteness facilities (or tracking flaws) competence be numbered, too. Right now, a fallibility creates us harder to count and harder to track, yet it competence spin archaic as browsers stop usurpation third-party cookies, some-more and some-more users switch to a mobile Web, and determined logins (like Facebook’s) spin some-more widespread. Mobile inclination have determined identities — a general MAC Address, Android_ID for Android devices, and a unsubtly named Identifier for Advertisers on Apple inclination — that let marketers tie a singular device to a singular user, and Verizon Wireless has even been sensitively inserting a “Unique Identifier Header” (essentially that online driver’s license) into a Web trade of a subscribers for during slightest dual years.

But for now, during least, Lou Montulli’s cookie is still doing a job, portion as a kind of pacifist remoteness shield. Its trait is a impermanence, giving us a tiny shun induce out of a economy that it helped create. Third-party cookies have a atmosphere of a nefarious, yet they’re grainy black-and-white confidence cameras stranded in a corner. We’re on a fork of a HD era, about to enter a sci-fi notice universe we suspicion we’d been vital in all along.

Or during least, to ratchet down a paranoia, a universe where we can say, for sure, how many people visited this page.

Record website trade for

THEBUSINESSDESK.COM achieved record trade to a websites in a initial half of 2015 as page views increasing by scarcely 500,000.

3.91m pages were review in a six-month period, a 14% boost on 2014. The rate of expansion has accelerated with Jun display a arise of 25%.

The boost in page views is being driven by improvements in assembly expansion and assembly engagement., that provides informal business news in a West Midlands, North West and Yorkshire, saw a series of monthly singular user……for a full story register now for giveaway or login below…

Panvista’s Beacons Track Trade Show Traffic

Panvista, a mobile-intelligence association formed in Toronto, Canada, is providing a resolution that uses Bluetooth Low Energy (BLE) beacons to assistance exhibitors and trade shows brand where people are located and how prolonged they spend in given areas, such as during a specific booth. The system, famous as Analytics 360, helps uncover exhibitors to improved know their counter visitors, and enables eventuality organizers to beget additional income by improved formulation and some-more suitable pricing for booths, formed on trade flow.

The Analytics 360 resolution comes in dual versions, any contracting Bluetooth beacons. One uses Bluetooth beacons in a form of intelligent badges ragged by attendees, as good as a designation of battery-powered Bluetooth sensors (receivers) to capacitate Panvista program to brand those individuals’ locations. A second chronicle involves a mobile app regulating on attendees’ Bluetooth-enabled smartphones, along with a designation of Bluetooth beacons on a uncover building to capacitate Panvista’s program height to brand any visitor’s location.

The association was launched approximately 7 years ago to offer apps that assistance trade shows and exhibitors share calm with their visitors. About dual and half years ago, says Andrew Echenberg, Panvista’s president, business began seeking questions about what else an app could yield them. They sought to know not usually how most activity there was on an app, though also earthy information associated to an app user’s location, in sequence to assistance them brand how attendees behaved. These companies wanted a approach to brand how successful their uncover was, areas in that they could urge and what business opportunities were available. Often, a trade uncover consists of hundreds of thousands of block feet containing thousands of attendees, and meaningful how that space is being used is roughly impossible.

Many companies implement Google Analytics or identical services to lane and news website traffic. Panvista’s idea was to find a approach to take that kind of analytics to a earthy world, Echenberg explains, adding that Analytics 360 is dictated to assistance trade uncover exhibitors understand, “What does bustling mean?” For instance, he says, if a company’s counter is filled with people, what value is there in that activity? Are they spending any time there? Are they training some-more about a sold product or service? “Our grounds was a record that addressed questions that weren’t being answered,” he states.

The association found that pacifist ultrahigh-frequency (UHF) RFID tags and readers supposing a singular solution. The readers could be commissioned during pivotal locations, such as in doorways, to review tags in attendees’ ID badges in sequence to lane how many people upheld by an area and when this occurred. However, a collected information would be singular to areas where a interrogators were installed, and a readers themselves tend to be expensive, as does a designation of those devices.

Beacon-based information could be acquired reduction expensively, Echenberg says; however, regulating mobile apps to accumulate information has a limitations, given doing so requires that users initial download a app and capacitate their smartphone’s Bluetooth functionality. Those requirements, he notes, revoke a commission of attendees regulating a system.

SingPass website down for 2 hours due to complicated traffic

SINGAPORE – The SingPass website was down due complicated trade for about dual hours on Monday morning, a day after a complement rolled out a new update.

It left users who wanted to pointer adult for a new SingPass, that facilities stronger confidence capabilities and an softened user interface, incompetent to record in to do so.

A summary on a SingPass website pronounced that upkeep was in swell and apologised for nuisance caused.

By noon on Monday, a website was behind online and users were means to record in to determine their sum and pointer adult for a extended SingPass.

The Infocomm Development Authority of Singapore (IDA), that manages a SingPass system, pronounced in a matter on Monday that a extended SingPass complement gifted high volume of trade during about 10am that day.

“While a bandwidth had been increasing three-fold to conduct a approaching liquid of visitors to a newly-launched site, a tangible trade this morning surged to roughly 12-fold. This resulted in users experiencing few entrance to supervision e-services,” pronounced a IDA spokesman.

The new SingPass was launched on Sunday. It has extended confidence features, such as two-factor authentication, to improved strengthen supportive transactions.

Users have to go to and record in initial to determine their sum and pointer adult for a new SingPass. Under this system, users will record in with their username and SingPass as per usual. When they perform supportive transactions, they will also have to submit a one-time cue that will be sent to their mobile phones, or generated by a token.

SingPass is a cue that secures Singapore residents’ entrance to some-more than 200 e-government services, such as checking Central Provident Fund (CPF) comment balances, filing taxes and requesting for open housing.

It is used by some-more than 60 supervision agencies. The extended SingPass will impact some-more than 100 e-services, such as those that understanding with personal, financial or health data.

Gridlock Guy: Telecommuting, flex hours, carpooling will assistance transit

Last Wednesday a handful of new laws went into outcome in Georgia. Most notably, for commuters, was a $900 million travel bill. Part of a check increasing a state gasoline taxation to a true 26 cents-per-gallon dig taxation (29 cents for diesel), replacing a aged gas taxation structure. The boost should be around 6 cents per gallon for a normal commuter. The increasing income will be used to assistance correct Georgia’s roads and bridges and assistance assuage a state’s and metro Atlanta’s each worsening traffic.

The new law reminded me of my personal resolution to Atlanta’s trade woes. My barbarous “Mark Arum 5-5-5 Plan.” The plan, we think, can make trade improved but lifting taxes and but vital changes to a infrastructure and mass movement system.

The beauty of a devise is in a simplicity. we trust that we can branch and maybe even retreat a stream gridlock on a roads in 3 easy steps. All we need is 5 percent of stream commuters that don’t telecommute to start. We also need 5 percent of commuters that don’t work flex schedules to start. And finally we need 5 percent of commuters who don’t now automobile pool, to start. Five, and five, and five. Fifteen percent of a commuters need to adjust a approach they get to work and we would see a noted alleviation on a roadways.

The pivotal to this operative is to get a 5 percent of a work force to telecommute. As an employee, would we be peaceful to take a 5 percent cut in compensate if your employer authorised we to telecommute?

I acted that doubt on my Facebook page and a response was overwhelmingly positive. A immeasurable infancy of a people that responded would take a cut in compensate if it meant not carrying to expostulate to work.

The doubt afterwards is, would employers be peaceful to offer this trade-off? we would consider that in these tough mercantile times employers would burst during a possibility to condense some employee’s salaries by 5 percent. They would also suffer a some-more prolific work force.

The subsequent step in my devise is to get 5 percent of a stream work force to start flex scheduling. It’s really simple. Instead of operative 9 to five, work 10 to six. Or 8 to four, or 7 to three. A 5 percent rebate of trade by flex scheduling would have a outrageous impact on both a morning and afternoon rush hours.

Lastly, we need a 5 percent strike in carpooling. With a new boost in a gas tax, a assets of carpooling is larger than ever. Also, a folks during The Clean Air Campaign ( offer good financial incentives for people that carpool. Check out their website for additional details.

Five percent telecommuters. Five percent flex schedulers. Five percent carpoolers. The Arum Five-Five-Five Plan. It would work, and some-more importantly, we can do it.