Nashville traffic: Options to assistance palliate downtown commute

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A new beginning is enlivening downtown Nashville employees to try opposite ways to work to assistance palliate trade congestion.

NASHVILLE, Tenn. – A new beginning is enlivening downtown Nashville employees to try opposite ways to work to assistance palliate trade congestion.

The Nashville Connector Commuter Challenge starts Monday and continues until Sunday, Oct 28. 

The module has a accumulation of ideas for commuters that operation from holding a bus/train, carpooling, and walking (if that’s an option). 

According a program’s website, 84 percent of downtown employees expostulate to work alone – that can also make parking a hassle. More than half of those commuters are from Davidson County.

Parking options are also apropos a flourishing regard in downtown and a problem can be costly. About $12,000 is being spent per-year on travel costs, with parking rates going adult by 5 percent any year.

The normal cost of monthly parking in downtown is $175. 

So far, some-more than a dozen businesses have assimilated in on a challenge.    

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5 Free Google Tools to Drive Traffic to Your Site and Your Salon

The day after a final indication walked a runway during Aveda’s Global Congress 2018, owners and managers got critical about business during an Aveda Business College event as a series of salon owners took a theatre and common best practices. As a Google consultant, a final orator Angelina Darrisaw brought some knowledge from outward a attention enlivening owners to take advantage of a series of giveaway Google collection to urge their websites and expostulate trade both to their site and their salons.

Google My Business ( This business form uncover adult when intensity clients hunt for your salon or businesses like yours on Google Search and Maps. “When people hunt for something locally, they have high proclivity and vigilant to follow through—you wish to constraint them in a moment,” Darrisaw says. “Go to to explain and determine your business–it’s a simple, though profitable process. Then we can respond to comments or post when we have a new service, are using a graduation or have hired a group member. Post cinema to make your form some-more interesting. You can even ask a quote for a 3D photographer to do a practical debate of your business.”

Google Search Console ( “This apparatus that marks your website’s hunt performance, afterwards offers we tips for improving SEO (search engine optimization),” Darrisaw says. This website offers courses and guides that make high-quality websites that are search-friendly.

Google Trends ( Google Trends offers discerning and useful insights on what people are acid for. “For instance a really years ago, everybody was acid for Paleo recipes, now they’re into Keto,” Darrisaw says. “By comparing hunt terms again any other, we can emanate calm that improved targets your audience.”

Website Speed ( “Most sites remove half their visitors since they bucket too slowly,” Darrisaw says. “This site tests your site’s speed and tells we if a bucket time is too long.” After using a analysis, that takes about a minute, Google offers a news with tips on speeding adult your website’s loading time.

Google Analytics ( Analytics gives we discernment into your visitors’ tour with your website—the information can assistance we urge your site’s impact. “You can use it to magnitude trade sources, rebound rates, interactions with your calm and more.  

Retail’s ‘Halo Effect’: New Stores Boost A Brand’s Website Traffic By 37%, Study Finds

Warby Parker store

One of a repeated themes in my consulting, essay and vocalization is that a eminence between online and earthy selling is increasingly a eminence though a difference. The pivotal for many brands is to muster a good harmonized, one brand, many channels plan and to embrace a blur. Central to this idea is realizing that a earthy store mostly serves as a heart of a brand’s ecosystem and that brick-and-mortar stores assistance expostulate e-commerce salesand clamp versa. While I’ve come to trust this by many years of approach experience, a usually expelled study from a International Council of Shopping Centers sheds a lot some-more light on a subject.

One of a pivotal commentary in a reportwhich is formed on a representation of some-more than 800 retailers and 4,000 consumersis a supposed “halo effect.” It turns out that when a tradesman opens a new store, on average, that brand’s website trade increases by 37%, relations share of web trade goes adult by 27% and a retailer’s altogether code picture is enhanced. This impact is even some-more conspicuous for newer, digitally local straight brands. Conversely, when a tradesman closes a store, web trade typically takes a large hit.

None of this is all that surprising. Established brands that started as mail sequence usually though eventually stretched into their possess storesthink Williams-Sonoma, REI, J. Crewhave famous and benefitted from this discernment for decades. For any retailer, though generally for direct-t0-consumer brands, a earthy participation serves as marketing for a code either a patron eventually chooses to covenant physically or online. Brick-and-mortar stores also offer a event for consumers to demo or try on products, speak to a peddler and/or get a improved clarity for a price/value relationship, all of that urge conversion. Importantly, utterly for newer brands perplexing to profitably scale, patron merger costs can be reduce in a earthy store and product earnings are typically loweroften dramatically.

While it’s taken a attention a while to know a absolute symbiotic purpose that exists between a constrained earthy and digital presence, a justification keeps building. One transparent pointer is that digitally local brands, many of that have already non-stop dozens of stores, have plans to open some-more than 850 earthy locations in a entrance years. Warby Parker was one of a initial disruptive retailers to know a complementarity of digital and earthy shopping. The pioneering eyewear code will shortly have some-more than 100 brick-and-mortar locations and already derives some-more than half a revenues from a earthy stores.

We’re also saying what some impute to as a “billboarding” of sell or, as sell futurist Doug Stephens refers to it, observation stores as media. In these instances earthy locations offer essentially to foster a code rather than sell products in store. B8ta and Story are good examples of this. As this materialisation expands, sell will require new metrics as normal measures of sales capability and same store sales turn reduction relevant.

Understanding a vicious attribute between a brand’s earthy and digital participation is also essential to store closings and/or store downsizing decisions. Viewed from a channel-centric lens, many retailers will remonstrate themselves that they need many fewer stores and that a stores they keep (or they intend to open) can be meaningfully smaller as some-more business moves online. Yet noticed from a holistic patron viewpoint it’s easy to see how this siloed meditative can backfire. Recognizing this, a series of sell CEOs have wisely resisted Wall Street’s vigour to tighten some-more stores since they know how deleterious such a pierce could be.

I’m frequency a initial chairman to plea the sell canon narrative or to advise that physical sell is really different, though distant from dead. And the fall of a middle continues to pull retailers to turn some-more severely patron relevant. The pierce divided from common and tedious requires creation earthy stores some-more singular and memorable. Yet though bargain the interplay between a customers’ digital and earthy experience, how this gets executed can be utterly different. The some-more a code understands a altogether patron tour and a purpose that all elements of a knowledge playdigital and analogthe improved prepared they are to turn remarkable.

Regardless, one thing is utterly clear. The genocide of a earthy store is severely exaggerated.

Pre-installed apps are reshaping a web trade universe

Facebook and Twitter are disappearing as news and media mention sources on mobile, according to a news from trade analytics association Chartbeat, that finds that users are increasingly regulating hunt for news as good as migrating to publisher and news assembly apps.

Why it matters: The boost of amicable media placement on smartphones meant that some-more people generally had entrance to some-more news and information than ever before, though a lot of it was unvetted, biased or undisguised false.

6 Reasons Why Website Traffic is Down

6 Reasons Why Website Traffic is DownRoger Montti Roger Montti ‘ );

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There are times when web trade changes. Sometimes for a best. Sometimes for a not so best. It’s not formidable to diagnose since trade changes. Here is how we can take control of your web trade to assistance it keep growing.

1. Mobile Paradigm Affects Traffic

Mobile is changing hunt habits. More businesses are seeing that hunt patterns are changing. This is since we are in a midst of an critical change in how people hunt for services and products. Disruptions in trade patterns are generally critical where hunt intersects with local.

The changes are due to a emigration to immoderate calm on mobile devices. This affects a days of a week and hours of a day people are searching. This can impact what keywords searchers are using. Understanding these changes and stealing in front of those trends can assistance we redeem mislaid traffic.

The emigration to mobile inclination has also shabby how visitors promulgate with a business. For example, presenting information in a PDF format competence not be useful anymore. Additionally, giving site visitors a choice to call you, calm we or accept an evident phone call from we can assistance boost lead era over your foe that competence still be relying on forms that consumers competence not wish to fill out anymore.

Adapting to how site caller preferences is rarely important.

2. Change in Consumer Habits

Identifying what has altered is a fascinating examine area. The plea is to sleuth out what altered in sequence to know a indiscriminate change in what people are acid for.

Traffic going down for one site infrequently correlates to a trade of another product or use going adult elsewhere.

The many thespian instance of this outcome we have encountered concerned a change digital photography habits. In this change, sites associated to digital cameras started losing trade after a iPhone became popular.

Web Traffic Changes Due to Changing Habits

An instance of one of a latest shifts in trade is associated to WordPress and blogging. Virtually all associated to WordPress and blogging is trending downwards. Meanwhile hunt trends associated to podcasting are trending up.

The volume of searches for WordPress associated queries is still incomparable than podcasting. But what’s critical to note is that a blogging trends have been consistently downwards and will expected continue to trend downwards. Meanwhile a podcasting trend appears to be on a prolonged tenure ceiling trend.

This does not meant that podcasting searches are eating into WordPress keyword phrases. It’s simply an indicator that a approach people devour calm is changeable from textual calm to visible (video) and auditory (podcasting) forms of content.

These trends impact a kinds of trade we should be perplexing to attract and also can impact a kinds of promotional activities we rivet in to strech intensity customers.

For example, there was a time when intensity business competence have examination blogs or left to a office to find certain kinds of products. Now they competence spin to a dedicated village about a product, be shabby by a podcast or demeanour for consultant reviews on YouTube.

If trade is trending downwards yet your site still ranks good for your keyword phrases, it’s probable that reduction people are acid for those keywords. The subsequent step is to brand if they are acid for videos or podcasts now or have deserted those searches for another product or service.

3. Indexing Issues

A not odd problem that can impact trade is Google’s inability to yield a site. This isn’t Google’s fault, it’s a pointer that your trade levels have outgrown your stream your web hosting plan.

As a website becomes renouned some-more scrapers and brute bots will start to strike your site. Unfortunately those bots strike your site during a same time GoogleBot is indexing your site.

What happens subsequent is possibly your site runs out of resources and starts to uncover 404 Page Not Found responses or a web horde will proactively stop display web pages.

In a initial unfolding a web server stops display web pages since a volume of trade exceeds allocated CPU and RAM resources. The outcome is that a web horde is incompetent to uncover your web pages. It’s like when we have too many web browsers open on your mechanism and web pages start to delayed down or freeze.

The second unfolding is a web horde safeguarding a server by interlude trade to your site. The use is called throttling. This customarily happens on common servers. A web horde will stifle web trade in sequence to preserve bandwidth and server resources for all a other websites hosted on a common server.

Neither response is good for you. There are stairs to lessen a outcome of brute traffic. Firewalls such as Sucuri and WordFence can assistance delayed down or stop brute bot traffic. Another choice is stepping adult to a some-more strong web hosting plan.

Another reason is that some web hosts will stifle a traffic. That means it will intentionally stop display your web pages in sequence to say CPU and RAM for all a other sites hosted on your common server.

But this can also occur on a dedicated server that’s regulating old-fashioned software, apparatus hogging plugins, or web pages that are too complicated with scripts and images. A calm smoothness netword (CDN) can help. But if we wish to equivocate a expense, take a demeanour during shortening record sizes, upgrading module (like a PHP version) and regulating a web server with some-more resources like RAM and pier speed.

Scraper and hacker bot attacks are not disastrous SEO. we know that some people feel they are privately underneath conflict by competitors. But this isn’t indispensably a case. Virtually any website that ranks for useful phrases will come underneath attack. This is indeed normal activity on a web.

4. Non Secure Website

Google Chrome is warning visitors about uncertain sites. It’s probable this is scaring divided intensity visitors.

5. Hacking

Sometimes a site can be hacked, ensuing in unapproved links and web pages being created. This can have a disastrous outcome in rankings. A discerning approach to establish if a site has been hacked is to use an FTP module to examination a site.

Once we are logged into a site with an FTP client, arrange your files according to a mutated date. Pages and folders that have been recently mutated (but not by you) competence be hacked web pages. Use common clarity yet when diagnosing hacked files. For example, files combined by a constantly changing plugin like a backup module will beget recently mutated files.

Another approach to determine hacked web pages is to check Google Search Console’s indexing territory to see if there are indexed pages that we have not created.

How to redeem from a hacking eventuality is outward a range of this article. In general, we competence need to use a module like phpMyAdmin to find brute admin user certification and mislay them. Then starts a routine of stealing hacked web pages and identifying a conflict matrix obliged for a hacking (like a brute plugin). Googling a names of a module programs and plugins in use, including a chronicle numbers competence uncover we what we need to mislay or update. At some indicate we competence have to mislay a CMS and reinstall a latest chronicle if we can't brand all a hacked files. But customarily they can be identified by a alteration dates.

6. Google Updated a Algorithm

It’s common for a SEO attention to try to figure out what kinds of bad activities or websites Google is targeting. Judging by a patents and examine Google is concerned with, spam fighting is a slightest of Google’s activities.

Google Search is about information retrieval and that means meaningful what a hunt query means and meaningful what a web page means. Danny Sullivan has done it transparent that unless Google privately says it is targeting a form of spam, it’s expected that a refurbish was an alleviation to relevance.

That means that if your rankings went down, afterwards we competence wish to examine probable reasons since a sites that survived in a tip 5 are ranking there. The answer is customarily in a differences between your site and a site that is now ranking in a top.

There are many reasons since trade patterns can change. Being means to brand since will assistance we take assign and make a change for a improved to urge sales and traffic.

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How to win a SEO conflict and expostulate some-more trade to your website

Most people who build a website are looking to attract visitors, though achieving that simple objective can be challenging. 

As a infancy of surfers use hunt engines to locate websites, how your site interacts with Google, Yahoo, Bing and others is critical for success. 

Success in this attribute will see your site listed aloft in a page rankings, and disaster competence see it not listed during all. 

A doubt that we need to ask is: How SEO (Search Engine Optimization) permitted is my site? Because if a answer isn’t a certain one, that’s lots of intensity trade bypassing your site.

How to be a improved SEO player

The pointed ways that hunt engines yield a website is during a heart of creation a site arrange higher. When a website is indexed and ranked, a hunt engine will demeanour for certain things, and if it doesn’t find them it will constantly arrange a site lower. 

Here are 10 ways to make your site work improved with all hunt engines, and capacitate some-more people to find we easily.

1. Use Robots.txt

This record contains a list of a files that a hunt engine shouldn’t worry crawling, creation it faster at indexing a site. And, by definition, it excludes from search those collection of a site that competence be for partners or inner use.

2. Use XML Sitemap

Another approach to assistance a indexing duty is to have a sitemap combined in XML for it to digest. Many web building collection will automatically beget these, and it’s also probable to give special pages greater importance within a structure.

3. Perform picture optimization

Having images that are sized and labelled appropriately is critical to a speed of your site, though it also impacts on how a hunt engines functions. Images should belong to a fixing convention, have ‘Alt’ tags defined, and they should also be in a suitable format (JPG or PNG). If a same image is used in mixed places, don’t transcribe a file.

4. Be clever with keywords

Having a best preference of keywords for your business is vital, as they’re mostly a triggers for hunt connections. However, the excessive inclusion of keywords that aren’t singular to your business or zone can backfire, as a hunt engines will assume you’re perplexing to diversion a complement and revoke a page ranking. 
Using a names of all your competitors can also lead to problems, even if it is a common practice.

5. Use a forum

If we have a customer forum, then make certain that someone is obliged for representing a association on that platform. Replying to customers’ questions and interacting with them is an glorious approach to emanate energetic calm that can rouse a page rank.

6. Use brief URLs

Once you’ve got a caller to your site, you can make links to calm with comparatively prolonged URLs – though don’t do this. The shorter a URL, the quicker a hunt engine can index it, and a faster that page is expected to be found. 
Therefore addresses like are good, and ones such as are bad. 

If we contingency have a multi-word URL, use a hyphen, not an underscore.

Having links that lead nowhere or to pages that have zero on them is a bad plan, and your site will be penalized accordingly. Also, make certain that we don’t have pages tangible that aren’t permitted from any other page, or don’t have a retreat couple to a homepage.

8. Define a pretension tab for any page

This point might seem pedantic, though any page should have a pretension that explains what it contains. Without it all your pages aren’t about anything in particular, and prominence will suffer. While Meta descriptions aren’t as critical these days, adding them does have some value on some hunt engines.

It’s a common use to foster your site regulating bought sponsored links, but there are some critical manners that go with doing this. You contingency use the ‘rel nofollow’ attribute on a links, or the hunt engines will work out that your backlinks are paid for and heavily adjust your ranking in a disastrous direction.

10. Spy on a competition

There are countless online collection that can reveal all a good and bad backlinks for any site – not usually yours, but also your rivals. This is really useful information and allows we to repeat what works for them though a experimentation. 

Try MonitorBacklinks, as it’s charity a giveaway hearing during a time of writing. 

A relocating target

What’s engaging about SEO strategy is that a topology of hunt research is perpetually changing. Tricks and methods that worked good a year ago are mined out, and new SEO strategies have developed to reinstate them. 

It’s value deliberation that a hunt engine designers are bettering their models constantly, aiming to make some-more income from a results, or rather, how they can be manipulated for cash. Therefore, a site that was SEO-friendly a week ago competence be reduction so as time goes on. 

This is because a veteran use run by those who know a credentials changes is always preferable to reduction gifted people who don’t concentration on Search Engine Optimization on a daily basis. 

Achieving a best page ranking for your site is a conflict we can’t ever truly win, though with a right support, it is one where we can punch above your weight.

Minutes after Sen. Susan Collins announced her support for Brett Kavanaugh, a site to account her competition was so …

  • A website collecting income to account a opposition to Republican Sen. Susan Collins of Maine crashed on Friday shortly after she announced she would opinion to endorse Brett Kavanaugh to a Supreme Court.
  • The site was combined to lift income for whoever decides to plea Collins for her Senate chair in 2020.

Minutes after Republican Sen. Susan Collins of Maine announced her preference to opinion to endorse Brett Kavanaugh to a Supreme Court, a site lifting income for Collins’ contingent opponent in her 2020 reelection bid crashed.

Collins was one of a uncertain votes in a judge’s argumentative nomination. In an bid to remonstrate Collins that there would be consequences if she voted to support him, a organisation of people from Maine launched a crowdfunding debate on a site called Crowdpac.

The debate asked people to oath income to behind a chairman who will plea Collins in 2020 if she voted to endorse Kavanaugh. If she doesn’t opinion for Kavanaugh, a pledges would be void.

The site was so impressed with people rushing to present to a debate that a internet tie couldn’t take a traffic, pulling it offline, Crowdpac reliable to Business Insider.

As of Sep 12, when The Washington Post reported on a fundraising effort, it had lifted some-more than $1 million from 37,000 pledges. Some had questioned either a debate disregarded sovereign temptation statutes, that demarcate giving or charity anything of value to supervision officials in sell for any acts or votes.

A Twitter user named Marty Loughlin pronounced that he donated to a debate right before a site crashed on Friday and that it had lifted $2 million in pledges.

The site was behind adult after Friday and pronounced it had lifted scarcely $2.2 million from some-more than 75,000 pledges.

Another page that vows to support Collins’ contingent Democratic challenger was adult and usurpation donations on Friday afternoon, yet it wasn’t transparent how many donations it had racked up.

A deputy for Collins told The Post final month that a senator wouldn’t be convinced by any fundraising tactic.

“Senator Collins will make adult her mind formed on a merits of a nomination,” a deputy said. “Threats or other attempts to brag her will not play a cause in her preference creation whatsoever.”

Here’s Crowdpac CEO Gisel Kordestani’s matter on because a site went down:

“Today’s actions encouraged some-more people to present than we have ever seen before – and they incited to Crowdpac to make their voices heard. Leading adult to Senator Collins’ proclamation that she will be voting ‘yes’ on Judge Kavanaugh, a Crowdpac debate to account her challenger surpassed $2 million in pledges from over 70,000 Mainers and Americans opposite a country.

“During Collins’ building speech, a site perceived 90 times a normal volume of trade we see hourly. This implausible and evident response to Collins’ preference impressed a servers, and a group is worked as fast as probable to get behind adult and running.”


At slightest 2 severely harm in 3-vehicle pile-up on I-295

At slightest two adults were severely harmed in a three-vehicle pile-up along southbound Route 295 in Lawrence on Wednesday morning. 

One of a vehicles concerned overturned and traffic was being diverted off a highway during exit 68B following the 8:22 a.m. pile-up nearby milepost 69, State Police said. 

All southbound lanes by a area remained sealed during 10:50 a.m. and delays were 25-30 minutes, according to, a state dialect of transportation’s trade website .

Northbound lanes are open, though trade is delayed in a area of a crash. 

A State Police orator pronounced troopers were still on a stage and that additional information would be forthcoming. 

Jeff Goldman might be reached at Follow him on Twitter @JeffSGoldman. Find on Facebook.