The Power of Mobile in Driving Direct Traffic Conversions for Hotels

At The Hotels Network (THN), we recently partnered with Net Affinity to move hoteliers an moving webinar around a energy of building a strong mobile plan to boost hotel website conversions. Special guest Deidre Featherstone, Group Digital Marketing Manager for McGettigan Hotels, also common first-hand knowledge with all things mobile.

Missed a webinar? Watch a recording here or review a outline of a 6 pivotal takeaways below.

1. Mobile dominates transaction, trade and income volume

Mobile dominates online trade to hotel websites. Today, 78% of a trade volume gifted by Net Affinity’s hotel clients, and 62% of transaction volume comes around a handheld device.

Source: The Hotels Network
Mobile information and device trends.

— Photo by Net Affinity’s hotel clients

Looking during revenue, we see that behind in 2014 mobile usually represented 12% of hotel proceed revenue. However, there has been a unchanging expansion year over year, with mobile starting to pass desktop income during a pestilence in 2020. Although this expansion appears to have slowed somewhat towards a finish of 2021, proceed income from mobile continues to be visibly aloft than desktop, with no signs of this changing.

These sum strengthen usually how vicious mobile is, job on a need for hoteliers to build a hotel selling plan to privately boost conversions from these devices.

“At McGettigan Hotels, 65% of a website trade comes mobile. This represents a outrageous part, so we’re always creation certain that when mobile visitors land on a mobile homepage they know accurately where they’re going.”
Dierdre Featherstone, Group Digital Marketing Manager during McGettigan Hotels

2. Mobile is no longer a second thought

Shift your mindset towards mobile. You need to adopt a mobile-first proceed and plan opposite all we do. And a initial step is with a selling activity during your hotel brand. It’s vicious to know where your guest are spending their time online in sequence to emanate and broach enchanting communications that ring among visitors and expostulate conversions.

No matter where we broach calm or where your guest land, a knowledge should follow a 3 mobile golden rules: Less is best, transparent and unchanging messaging, and effectiveness.

3. Maximize your selling efforts for mobile

It’s not usually optimizing a user knowledge for your hotel’s mobile users. It’s most some-more than that, and it starts most progressing in a online engagement journey. Everything we do, either it’s trade generation, or any selling debate has to be seen from a mobile perspective.

77% of impressions of Google Search or Display ads are on mobile and an implausible 98% of ad trade on Facebook and Instagram is on mobile. It creates sum clarity therefore to optimize your selling campaigns for a applicable device and always perspective how your campaigns demeanour on mobile, be it a ensign on Twitter or a newsletter sent to your database.

4. Provide a well-spoken mobile user experience

A well-spoken hotel mobile knowledge should be a given today. It’s vicious for hotels to have that optimized mobile user interface.

Do your images bucket quickly? Is your Book Now symbol simply accessible? Are guest anticipating what they are looking for? Always put yourself in a boots of intensity mobile guest navigating your website.

“Everything is mobile accessible on a hotel website and we make sure
everything is manageable to get those well-spoken 3-click bookings.”
Dierdre Featherstone, Group Digital Marketing Manager during McGettigan Hotels

5. Create disdainful offers for mobile users

Showcasing personalized offers in a mobile engagement knowledge is an effective proceed to squeeze visitors’ courtesy and inspire them to indeed endorse that proceed engagement right now.

THN information from a customer hotel showed a 144% boost in engagement engine to engagement acclimatisation rate when displaying a bonus targeted towards mobile users with a outline clearly indicating a mobile exclusivity. Pushing time-limited offers can also be another good proceed to improved modify mobile reservations.

A targeted THN Layer with an disdainful 10% bonus manifest usually on mobile

— Photo by The Hotels Network

“At McGettigan Hotels, we pull small offers on a mobile height like giveaway parking or 10% off food and libation to get people to book direct.” Dierdre Featherstone, Group Digital Marketing Manager during McGettigan Hotels

6. Keep it brief and simple

Comparison of a pattern of a same offer on a Layer for mobile contra desktop

— Photo by The Hotels Network

Data shows that we usually have 7 seconds to constraint a courtesy of your mobile? user, so gripping messaging brief and elementary is always a best approach. Adapting selling messages to fit simply on a mobile shade is key. Images should be optimized, and there’s no need to overkill on choice; no one wants to corkscrew by unconstrained pages of room types. Keeping choices applicable and enlivening conversions with targeted offerings will always win over display all of your cards during once.

So, there we have it, a 6 pivotal takeaways from a riveting event with some good attention partners. A outrageous appreciate we to both Net Affinity, and McGettigan Hotels for pity their insights – and of march to THN’s possess Fiona and Maria! Interested in examination a event or downloading a webinar slides? Click here.

About The Hotels Network

Working with over 12,000 hotels around a globe, The Hotels Network offers clients a full-stack expansion height to energy their proceed channel. By leveraging a array of integrated collection and analytics, hotel brands can attract, rivet and modify guest via a user journey.

In further to cost comparison, reviews outline and a full apartment of personalization options, THN’s Oraculo product harnesses appurtenance training techniques to envision user function and afterwards automatically personalizes both a outline and a offer for any user. The company’s latest innovation, BenchDirect, is a initial benchmarking product for a proceed channel, providing hotels with never-before-seen rival information that totally changes a manners of a game.

THN’s goal is to urge a online engagement experience, grow proceed bookings and strengthen a attribute between hotel brands and their guests.

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For some-more information about The Hotels Network, visit

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