As activewear sales increase, smaller brands are gaining some-more share in a market.
Similarweb, that analyzes web trade data, has published a report that highlights a 25 fastest-growing activewear brands, according to web traffic. The list ranks a brands according to quarter-over-quarter website trade expansion and is singular to websites with during slightest 10,000 monthly visitors.
Footwear brands and retailers on a list enclosed Skechers, Teva, JD Sports, Outdoor Voices, SportsShoes.com, Frogg Toggs and more.
Overall, a information demonstrated that while smaller rising activewear brands are winning over consumers, certain bequest brands that have blending to changeable trends, such as Teva (+179%), Speedo (+70%) and Skechers (+43%) are also gaining share.
The news remarkable that 44% of a tip brands on a list reflected a consumer seductiveness in opening for outside activities.
“Across a activewear category, we see expansion among brands that are capitalizing on consumer needs and targeting shoppers efficiently,” Lucas Pettinato, Similarweb’s e-commerce attention consultant, wrote in a report. “Brand-owned (D2C) sites, retailers and bequest brands have all done this quarter’s list, display that expansion is not singular a singular segment.”
Modli, a women’s swimwear brand, was a fastest-growing code on a list, with a 979% boost in trade given Q1.
Skechers perceived an additional 10 million visitors in Q2 over Q1, that SimilarWeb attributed to a cross-channel plan that includes approach visits, organic and paid search, and referrals.
“Other brands can learn from Skechers’ efficiencies to urge their possess selling efforts,” Pettinato said.
Activewear sales increased some-more than 40% in a initial half of 2021 compared with final year, and some-more than 25% compared to 2019, according to a July 30 report from Matt Powell, comparison sports attention confidant for The NPD Group Inc. Activewear grew some-more than jaunty shoes in a initial half of 2021, with women’s activewear adult 40% and men’s and children’s rising 45%, compared to 2020.
According to Powell, Nike ceded share to other brands in a women’s activewear marketplace in a initial half of 2021. In a jaunty shoes category, Nike and Adidas ceded share to smaller brands such as Brooks and Skechers.