E-commerce Update: After Hitting Peak Demand, Website Traffic Tapers Off

Here, a IndieCommerce group shares an critical demeanour during stream trends in a universe of e-commerce.


Wednesday, Jun 3; Thursday, Jun 4; and Friday, Jun 5 (blue linebelow ) reflected a rise direct we saw for antiracism titles on IndieCommerce (IC) and IndieLite (IL) websites. Weekend trade on Saturday, Jun 6, and Sunday, Jun 7, was in line with a prior week’s trade and shows fewer business on their computers over a weekend, that is normal for this time of a year.

Of sold note, final week saw a large dump in a e-commerce acclimatisation rate. This rate reflects a numbers of users to IndieCommerce websites who finish an online purchase. We’ve been averaging over 7 percent given mid-March, that is really high.

Over a past 7 days (blue line below), a acclimatisation rate has forsaken to 5.85 percent; on Monday, Jun 8, we saw it dump to 4.36 percent. It looks like a good understanding of that trade on Monday was entrance from amicable media referrals. Depending on a amicable media messaging that sent them to IC and IL stores, these visitors might not have been as encouraged to make online purchases or were not informed with a stores they were referred to, that might have contributed to a decreased acclimatisation rate.

Last week’s fast swell in trade and sales was a good exam of IndieCommerce’s ability to scale adult quickly. For a time being, we are going to keep those additional hardware resources in place in a eventuality of another surge. We’re also in a routine of evaluating what additional services to move online to residence what we will see during a 4th-quarter holiday selling season.

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