LA Times: Purdue Pharma sought to drive web trade divided from opioid news

Los Angeles Times exhibit Purdue Pharma officials deliberate utilizing keyword searches to approach web trade divided from a array of articles on a opioid predicament to a site called

It is not transparent if Purdue Pharma followed by on a devise or usually discussed it, according to a Los Angeles Times. The Times quotes an inner Purdue Pharma PowerPoint: “By purchasing rarely targeted strings of keywords that people are expected to use to find out some-more information about a articles, we can safeguard that is during a tip of a user’s hunt results.”

The articles referenced in a PowerPoint were a array published by a Los Angeles Times that related a opioid abuse widespread to Purdue Pharma’s selling plan for OxyContin.

Purdue Pharma reliable it combined a website called to tell contribution as a opposite to “unbalanced news coverage,” according to a Los Angeles Times.  

Read a full story here.


More articles on opioids:

Florida, Military Health System to share PDMP data
The hurdles of obscure opioid prescriptions
More than half of secretly insured kids removing tonsils private accept opioids

© Copyright ASC COMMUNICATIONS 2019. Interested in LINKING to or REPRINTING this content? View the policies by clicking here.

Leave a Reply

Your email address will not be published. Required fields are marked *