LA Times: Purdue Pharma sought to drive web trade divided from opioid news


Los Angeles Times exhibit Purdue Pharma officials deliberate utilizing keyword searches to approach web trade divided from a array of articles on a opioid predicament to a site called PurduePharmaFacts.com.

It is not transparent if Purdue Pharma followed by on a devise or usually discussed it, according to a Los Angeles Times. The Times quotes an inner Purdue Pharma PowerPoint: “By purchasing rarely targeted strings of keywords that people are expected to use to find out some-more information about a articles, we can safeguard that PurduePharmaFacts.com is during a tip of a user’s hunt results.”

The articles referenced in a PowerPoint were a array published by a Los Angeles Times that related a opioid abuse widespread to Purdue Pharma’s selling plan for OxyContin.

Purdue Pharma reliable it combined a website called PurduePharmaFacts.com to tell contribution as a opposite to “unbalanced news coverage,” according to a Los Angeles Times.  

Read a full story here.

 

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