101 Easy (& Cheap) Ways to Drive Traffic to Your Website

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In a modern-day landscape of jam-packed online content, it’s no longer adequate to usually build your site and wait for people to revisit it.

You contingency be active during compelling your site and your formula online.

Admittedly, this is many easier pronounced than done, generally since not everybody has a financial capability to chuck into paid ad campaigns and corporate sponsorships.

The good news?

There are several things we can do to foster and expostulate trade to your website, all though carrying to spend hundreds of dollars.

To assistance we do usually that, here’s a list of 101 plan we can try, grouped by strategy.

Search Engine Optimization (SEO) Link Building

1. Find a core keywords that compare your website’s goals, your industry, and offering.

2. Optimize your website and all of your on-page calm for hunt engines.

3. Focus on Google, though supplement marginal hunt engines like Bing, Yahoo, and DuckDuckGo, to your list.

4. Claim your Google My Business listing.

Google My BusinessGoogle My Business

5. Submit your site to online directories like Yelp, Annie’s List, and TripAdvisor, among others

6. Scour QA sites like Quora and demeanour for germane questions we can emanate calm about.

7. Optimize content with germane keywords, quite long-tail keywords signaling intent

8. Get news websites to cover your business and couple to your site.

9. Invest time in blogger outreach to see that influencers and courtesy suspicion leaders we can strech out and couple to your site.

10. Join germane online discussions on sites like Quora and Reddit.

11. Monitor Google Trends for keyword ideas and trending topics we can write about.

12. Write killer headlines that squeeze people’s courtesy and inspire them to click on your essay links.

13. Link internally so other pages in your site get courtesy and a strike in traffic.

14. Make certain your website is optimized for mobile to boost your mobile hunt rankings.

15. Optimize your site for local search, that means including your city or state in your aim keywords.

16. Consider regulating remarketing on Google Ads for brief durations to expostulate trade and sales on your site.

17. Use HARO to demeanour for opportunities to seem on roundups, identical to a one below.

Roundup Link BuildingRoundup Link Building

18. Optimize images on your website with alt tags to urge their discoverability on Google Images.

19. Optimize your meta descriptions and pretension tags so they’re easy to review and aren’t truncated in a hunt engine formula pages.

20. Add your inner residence to a footer of each page on your site to make certain inner searchers find you.

21. Improve your website’s page speeds by following Google’s guidelines and recommendations.

22. Use abounding snippets to make your entrance on a hunt engine formula pages some-more clickable.

Content Marketing

23. Start a blog if we haven’t already.

24. Create content that’s useful, valuable, and shareable.

25. Create giveaway and paid resources such as box studies, reports, consult findings, etc.

26. Look for guest posting opportunities to get high-authority blogs to couple to your site.

27. Create infographics that underline a roundup of courtesy statistics to boost their odds of going viral.

28. Start a unchanging calm series, such as “Did You Know?” or a “Tip of a Day” that your assembly can demeanour brazen to.

29. Update your blog frequently to get a boost in rankings and traffic.

30. Interview courtesy leaders and underline a review on your blog or YouTube channel.

31. Host a webinar or podcast about topics you’re ardent about and align with your business.

32. Create e-brochures that your assembly can share, with links to your site and blog.

33. Invest in video content and upload your videos to YouTube.

The State of Video Marketing in 2019 [New Data]The State of Video Marketing in 2019 [New Data]

34. Write an online/offline mainstay for your inner paper, magazine, or village website.

35. Create a press pack we can share with influencers, bloggers, and even other businesses.

36. Comment on other blogs germane to your industry.

37. Launch a giveaway ebook to beget seductiveness in your brand. Offer it as a giveaway download for users who pointer adult for your newsletter.

38. Start a blog on Tumblr. This is a good calm platform, generally if we have a immature audience.

39. Have a healthy mix of evergreen calm and trending calm to boost your website’s discoverability, quite on hunt engines.

Social Media

40. Promote your calm on social media channels.

41. Obviously, we wish to go large on Facebook. Create a page there if we haven’t already.

42. Join discussions on Facebook Groups to beget visibility.

43. Leverage amicable media contests on Facebook, Twitter, and Instagram to expostulate trade to your website.

44. If it’s germane to your audience, emanate an online participation on Snapchat and Pinterest.

45. Use Pinterest to upload high-quality images of your products.

46. Use germane trending hashtags on Twitter to expostulate users to your site.

47. Try promoted tweets to fast-track trade to your site.

48. Start an Instagram comment and make certain your bio is filled facilities your website URL.

49. Use Facebook and Instagram Stories to rivet your assembly and lift formula awareness.

50. Let your employees control your Stories for a day. This will inspire them to share your amicable media comment (and website) with their personal network.

51. Start an central YouTube channel. Use it to share videos of your brand, your products, and services.

52. Use Facebook, Twitter, and Instagram ads during brief bursts to boost trade to your site.

53. Leave comments on other amicable media pages.

54. Link your central amicable media channels with one another. Make certain all pages/profiles have a URL to your website.

55. Take advantage of Facebook and Instagram’s live streaming platforms. This will give we a possibility to uncover your brand’s celebrity and inspire website visits.

56. If we offer a B2B market, double down on LinkedIn. According to a report, 63% of marketers rated LinkedIn as a many effective B2B amicable media platform.

Top B2B Social Media PlatformsTop B2B Social Media Platforms

57. Use SlideShare to emanate your possess high-quality slideshows. Optimize your slideshow for keywords and supplement your website URL to a final or commencement slide.

Offline Marketing

58. Participate in events and speak about a eventuality knowledge in your blog.

59. Collaborate with inner educational institutions to get your brand’s name out in a universe of academia.

60. Look for public vocalization engagements in your industry.

61. Add QR codes to your imitation element (e.g., posters, post cards, flyers) to expostulate people to your site.

62. Design pleasing business cards and supplement a QR formula directing people to your site, lead form, or amicable platforms.

63. Support inner organizations to safeguard your village knows your formula and site.

64. Place stickers and/or decals on your personal or association cars to foster your website.

65. If we have a budget, compensate for inner ad placements in your newspaper, benches, sporting events.

66. Organize events such as concerts, communication nights, garage sales, flea markets, and workshops.

67. Make certain your website URL is manifest on association merchandise.

68. Send approach mail and place your URL on letters.

69. Include your website URL on association uniforms

70. Look for giveaway press recover opportunities on magazines and newspapers

71. Add your website URL to bureau signs.

72. Join networking events in your city or out of state.

73. Take advantage of personal ads in your inner paper.

74. Support a inner charity by sponsoring a fun run or donating partial of your deduction to a cause.

75. Contact your inner news hire to contention yourself as an consultant in your margin or courtesy resource.

76. Join your inner Chamber of Commerce or other business groups.

77. Appear on a inner radio module as a apparatus guest, that will let we foster your site as well.

Sales Promotions

78. Entice business with an disdainful understanding that can be redeemed on your store. According to one study, 57% of shoppers are speedy by coupons to make first-time purchases.

79. Offer giveaway gifts to in-store business and supplement element to foster your site.

80. Start a faithfulness module requiring users to fill out a form on your website.

81. Offer freebies that can be redeemed on your site after shoppers make in-store purchases.

82. Start a mention network and inspire users to impute your website to their friends in sell for discounts/deals.

83. Send appreciate we cards or emails to your in-store customers, fixation a URL to your site.

84. Take advantage of seasonal offers (e.g., Christmas, Thanksgiving, Halloween) to boost your odds of being found during these occasions.

General Marketing

85. Remember to marketplace your website opposite all online channels we possess — amicable media, newsletter, blog.

86. Create an central email signature with your website in it (and many new blog post if applicable).

87. Don’t slight email marketing. Start a newsletter and incentivize signups with offers and discounts.

88. Encourage business to leave reviews on your amicable media pages and website.

89. Take advantage of user-generated calm by contests or competitions. Have users contention entries to your website.

90. If your website has been around for a while, cruise a redesign to drum adult seductiveness when relaunching it.

91. Add amicable buttons to your blog calm and alighting pages to make pity easy.

92. When looking for influencers, demeanour for those who are germane to your formula and have an intent audience. The series of supporters isn’t a arguable metric for an influencer’s influence.

93. Educate your assembly instead of offered to them.

94. Talk and listen to your business about what they wish from your brand. Use this information to urge products and/or emanate content.

95. Sell yourself and your site wherever we go. You are your biggest ambassador.

96. Use clever calls-to-action in your amicable media posts and blog calm to expostulate audiences to your website.

97. Look for opportunities to seem on other people’s podcasts or webinars.

98. Make certain your website looks good on all inclination to maximize a discoverability.

99. Make certain your inner stakeholders are speedy to widespread a word about your formula and website.

100. Pay courtesy to what your competitors are doing on their website and do something they aren’t so we mount out.

101. Want visits? Ask for them online and offline from a people we accommodate each day.

Over to You

This list of plan usually scratches a aspect of what we can do to foster your website.

Nevertheless, these tricks should get we off to a good start.

More Resources:


Image Credits

Screenshots taken by author, Aug 2019
In-post Image #1: HubSpot
In-post Image #2: Content Marketing Institute

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