Apt2B Partners with Brand Networks; Doubles Monthly Purchase Volume
Brand Networks, a promotion optimization height and cross-channel managed media services provider, announced that online seat site Apt2B doubled a monthly squeeze volume and tripled monthly website trade by amicable promotion with Brand Networks. Apt2B knew a value of Facebook’s promotion ecosystem, and looked to Brand Networks to scale a digital promotion efforts for opening and cost-efficiency. With Brand Networks Media Services and exclusive technology, Apt2B was means to dramatically boost sales attributed to Facebook and Instagram, gaining a rival advantage in a swarming ecommerce landscape.
Apt2B was faced with dual vital hurdles that prevented them from flourishing their business by amicable advertising: augmenting cost-per-click (CPC) for competent prospects and dwindling lapse on promotion spend (ROAS). Social advertising, as a channel, had turn tough to scale.
To retreat this trajectory, Brand Networks conducted a exclusive examination called a Brand Networks Marketing DNA Audit to improved know Apt2B’s stream proceed to social, identified pivotal areas of improvement, and grown an modernized prospecting plan opposite Facebook and Instagram. The two-month debate Brand Networks designed and executed helped Apt2B double a monthly squeeze volume and triple a monthly site trade when compared to benchmarks determined in a initial half of 2018—improving CPC and ROAS by 64 percent and 18 percent, respectively.
“We’re constantly seeking ways to compute ourselves by digital advertising, generally as renouned amicable platforms like Facebook turn swarming with e-commerce brands,” pronounced Mat Herman, Co-founder and President of Apt2B. “As a Facebook Marketing Partner, Brand Networks provides a group with assent of mind meaningful that we’re formulating split with a absolute strategy, flawless execution, and first-class information research that helps us maximize a efforts where they matter most.”
Apt2B’s debate leveraged lookalike audiences combined from first-party information and retargeting techniques to modify prospects. Additionally, a debate used several ad types, including Instagram stories ads, immobile couple ads, carousel ads, and energetic ads. Optimize Now and Open Signals, Brand Networks’ exclusive automation technologies, protracted Facebook’s local promotion collection to assistance monitor, manage, and optimize a media.
“There’s a ton of untapped intensity for mid-market brands like Apt2B in amicable advertising, though platforms like Facebook and Instagram can be wily to navigate,” pronounced Dave Fall, CEO of Brand Networks. “At a time of most doubt in a promotion landscape, brands of all sizes need a guide. With years of imagination from operative with tip retailers, Brand Networks is anxious to be means to assistance Apt2B master a amicable promotion realm, and see a true, evident impact on a business.”