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Is your law organisation website guilty of bad SEO?
I’ve witnessed it distant too many times.
Law organisation got bad advice.
The law organisation didn’t do any link building.
The law organisation didn’t supplement any calm – or, if they did emanate content, it finished adult being impossibly identical to other calm already on a website, low quality, and but purpose.
Basically, their websites are usually broken. Broken links, broken redirects, damaged everything!
The outcome of all this bad SEO? Not adequate trade due to bad organic hunt visibility.
But now isn’t a time to pass judgment. Now is a time to get it right.
Ready to find out how?
You’ll need to get links that expostulate trade to your website. You’ll also need to get your technical SEO right.
A calm strategy? Yep, you’ll need that. And you’ll also need to do some good out-of-date marketing.
Here are 5 ways we can bail out your website and start pushing some-more trade and results. Now.
1. Connect YouTube Your Website Correctly
So many lawyers are formulating and posting useful and useful videos on YouTube.
Yet many law firms are unwell to couple strategically from their YouTube to their website.
This is a outrageous mistake. These are flattering many a easiest links we can get!
YouTube is one of a many renouned websites, with some-more than a billion users each month.
Any couple from YouTube is valuable. Although YouTube links competence be nofollowed, remember a idea is pushing traffic. We’re not disturbed about rankings right now.
Two things to do here:
- Make certain we couple to your website from your YouTube channel.
- Go by any videos we have posted. Within a description, be certain to couple to a many applicable page(s) on your website, either it’s a use area page, a blog post, or your FAQ page.
A couple in one of these places competence usually send we your subsequent client.
2. Do an SEO Audit Make a Fixes
An SEO audit can expose issues that are spiteful your organic hunt prominence and website performance.
After completing an audit, and implementing all a required fixes, we’ve seen website trade boost by anywhere from 250 percent to adult to 2,000 percent!
These are a 10 many common errors we learn doing audits for law firms:
- Overall bad recommendation from prior selling partners.
- They never set adult Google Search Console, so they don’t know if Google is carrying problems crawling and indexing a site.
- Too many poisonous links have been built over years and competence not have been disavowed.
- Many nonessential 301 redirects and damaged links.
- Not profitable courtesy to page speed and website performance.
- The website isn’t manageable or mobile-friendly.
- No one has set adult AMP versions of webpages.
- Images aren’t compressed.
- Inconsistent NAP profiles via a web.
- Multiple pages competing for identical keywords, ensuing in cannibalization. This problem is huge.
How can so many go so wrong?
Many law firms sinecure a web engineer to make their website.
But a web engineer and SEO web developer are dual opposite skills sets.
So if you’re going to sinecure a web pattern group to build your website, we also need an SEO web developer who will safeguard a website is coded rightly and rightly follows website navigation best practices.
Bonus tip: While you’re creation all your technical fixes, make certain to supplement Attorney schema to your website.
3. Foundational Content
The best approach to get trade is to arrange good in hunt engines for a right keywords, either it’s for certain locations or use areas.
To accomplish this, we need a foundational content strategy.
There are 3 forms of calm pages that will assistance we rank:
- Primary: These are your calm pages that aim high-value keywords applicable to your use areas.
- Secondary: These are your calm pages optimized to arrange for keywords applicable to your services.
- Tertiary: These are your calm pages that aim long-tail keywords.
You can examination some-more about foundational calm in my prior post, 4 Pillars of a Successful Legal Content Strategy,
4. Answer Your Reviews
Consumers rest on online reviews when selecting a lawyer.
One elementary thing that law firms can do themselves is respond to reviews in a timely manner.
This means responding both to certain and disastrous reviews.
Google puts a lot of weight on reviews, so really respond to any on Google.
If we can boost your rating (ideally we wish to fire for a 4- or 5-star rating), that should also impact a series of intensity clients who click on and revisit your website.
But also answer your reviews on sites like Avvo, Yelp, and anywhere else your organisation competence get reviewed.
5. Email Strategy
Another foolproof approach to expostulate traffic: email.
Here are 3 forms of email campaigns that work good in a authorised industry:
- New lead follow-up campaign: Show a customer or a awaiting what a subsequent stairs are. You could uncover them a tour by your law organisation (e.g., with a video), explain what a subsequent stairs would be, or what it takes to sinecure a lawyer.
- Lead magnet: Give divided an ebook or reward square of calm (e.g., 6 Steps to Winning a Personal Injury Case, How to Hire an Estate Planning Lawyer).
- Capture reviews from past clients: As shortly as someone’s box is settled, they should tumble into an email debate seeking for a examination (or maybe holding a consult about their services). As mentioned in a final section, adding some-more certain reviews can usually assistance expostulate some-more trade to your site.
It’s value investing in a good email government system, generally one that is also a CRM and has a ability to emanate email autoresponder campaigns.
All 5 of these things can assistance we immediately if we need some-more trade and SEO visibility.
Out of all of these options, we rarely advise we start with a SEO audit. You need to figure out a health of your website before we start adding any calm or links. Think of it like going to a alloy before we start a new examination routine.
Once a examination is done, repair all we need to. Then build out your calm strategy.
Then it won’t be prolonged until we start saying many larger formula from your SEO efforts.
More Industry-Specific SEO Resources: