Direct Disruptors See Website Traffic Rise with TV Spend

The 50 direct-disruptor brands from a VAB’s “Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands” 2018 Report collectively spent over $1.3bln on TV in 2017, a 98% boost YOY.

On average, a “emerging” brands saw an 83% lift in their singular website trade after rising a TV campaign.

“Expanding” brands weren’t left out either. 12 of a 15 expanding direct-disruptor brands analyzed showed a approach association between their TV spend and website traffic.

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