5 Marketing Tips From HubSpot’s 25M Monthly Website Traffic

HubSpot Co-founder and CEO, Brian Halligan (Marketwire)

If you’re a marketer, we can’t assistance though hear about HubSpot’s large growth. The association was founded in 2006 and grew from 0 to $271 million revenue in 10 years.

Moreover, HubSpot has a#5 trade ranking worldwide in a online selling tech space and has built an assembly of several million people between their blog visitors, Twitter followers, Facebook fans and LinkedIn connectors (according to their many new Annual Investors Report). 

In this piece, Chris Von Wilpert, Chief Content Sumo during Sumo Group, examines a latest selling plan HubSpot is regulating to generate over 25 million website visits per month.

1. Use Chatbot Marketing As A New Lead Generation Channel

Since a launch, Facebook Messenger bot has fast spin one of a tip selling tools, generally in a tech industry. Its fast expansion isn’t an accident. Facebook Messenger normal open rates are over 80% compared to average email opens rate of around 20%.  That’s four times some-more people opening your messages!

HubSpot’s selling group is focusing on formulating lead magnet opportunities wherever possible. Using a Facebook Messenger bot on their fan page is another approach they beget new leads.

Besides hosting a Messenger bot natively on their Facebook page, HubSpot also gets their code in front of other people’s audiences by doing calm partnerships with other businesses. Here is what HubSpot’s chatbot alighting page looks like for a new calm partnership training people how to build chatbots:

Sumo Group

HubSpot chatbot alighting page

To infer how effective follower bots are in a selling space, HubSpot acquired Motion.ai, one of a tip chatbot builders in Sep this year.

Key Takeaway: Build a Facebook Messenger list by regulating a Facebook Messenger bot and ask people to pointer adult to a bot to get new calm from your business. This list will offer as another source of lead era for your business.

2. Growth Hack The Big 3 Social Media Networks

Nearly every business is on amicable media currently though not everybody gets ROI out of their amicable media effort. HubSpot maximize their amicable strech by mixing a strengths of mixed amicable platforms and afterwards spin this trade into leads with lead magnets.

HubSpot’s local Facebook videos consistently get thousands of views, likes and shares. They afterwards spin their Facebook videos into lead magnets by charity giveaway collection associated to their videos in a comments section.

Sumo Group

HubSpot Facebook post

HubSpot’s second largest amicable network is LinkedIn where they have over 191,000 followers. But instead of posting local video calm on LinkedIn, HubSpot uses LinkedIn to expostulate trade to their Facebook posts.

With this strategy, HubSpot successfully funnels all their amicable strech to their many effective lead era height (i.e. Facebook) and turns them into leads.

On YouTube (HubSpot’s third largest trade pushing amicable network), instead of pushing trade to their Facebook posts (because click-through rates on YouTube video are low), they expostulate traffic to a giveaway inbound selling plan comment so they can collect leads to sell their program to their many intent audience.

Sumo Group

HubSpot YouTube video

Key Takeaway: Take a demeanour during that of your amicable media channels has a many supporters and engagement, afterwards find a approach to expansion penetrate organic rendezvous on that channel. Use lead magnets on your amicable posts to collect leads from all your traffic.

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