How This Myanmar Travel Company Went From $0 To $1.5M Revenue In A Year's digital selling consultant Melissa Lim (Credit: Melissa Lim)

Digital selling consultant Melissa Lim (Credit: Melissa Lim)’s digital selling consultant Melissa Lim (Credit: Melissa Lim)

When we consider of Myanmar, we competence not consider of digital marketing. But a nation is fast going online. In fact, Myanmar has some-more than 39 million internet users, adult from two million in 2014. Combine that with a country’s rising tourism industry and we have a marketplace ripping with opportunities for transport companies.

One such businessman who capitalized on this expansion is Mike Than Tun Win, a owner of Win says he founded a association since it was a con for his business partners and friends to devise trips to Myanmar.   

Over a past year, Win, and digital selling consultant Melissa Lim, grew a business from zero to a $1.5 million income business.

Lim breaks down a company’s digital selling strategy over a year and shares some tips for would-be transport entrepreneurs and marketers.

1-3 Months: Investing In Google AdWords Flight Search Widgets

In a initial 3 months of a campaign, a association invested US$8,000 in Google AdWords any month. The group started by researching a many renouned keywords associated to Myanmar domestic moody tickets regulating Google Trends.

Next, a group detected a many renouned destinations in Myanmar by seeking their airline partners. They afterwards ran ads for those keywords.

Finally, they came adult with a list of 20 keywords and matched it to a information online to see if it had high hunt volumes. It was also essential for a group to see from a traveler’s indicate of view. So instead of acid for “myanmar moody booking,” their aim assembly competence Google: “best places to transport in myanmar.”

Results from a Google AdWords campaigns:

  • 85% of a company’s sales were generated from online trade from paid search
  • Web trade jumped from 700 to 23,000 singular visitors over a initial 3 months

During this time, a group also combined moody hunt widgets on news websites like Myanmar Business Today.

Results from a moody hunt widgets:

  • 700 website visits from a widgets
  • 80 corporate engagement inquires

Revenue generated during this period:

  • US$500,000 revenue

4-6 Months: Creating The Company’s Facebook Page And Ads amicable media post (Melissa Lim) amicable media post (Melissa Lim) amicable media post (Melissa Lim)

During this period, a group kickstarted a company’s amicable media participation by formulating a association Facebook page and using ads on a network with a US$1,500 monthly budget.

Some of their many enchanting Facebook posts garnered over 1,000 shares and likes.

To grow a company’s followers, a group ran giveaway contests including domestic moody tickets and debate packages to followers.

Results from a Facebook page and ads:

  • Facebook supporters grew to 100,000
  • Website visitors from amicable grew from 3,000 in Q1 to 15,000 visitors in Q2
  • Overall web trade climbed to 39,000 singular visitors during a period

Additional income generated during a period:

  • US$200,000

7-9 months: Building Up The Content Marketing SEO Machine

To addition a company’s AdWords activities and expostulate some-more traffic, a group started blogging about Myanmar Traveler Tips and Destination Info associated to Myanmar.

Results from calm selling SEO:

  • 60% of a company’s targeted keywords seemed on a initial page of Google
  • Organic hunt grew from 1,335 in Q2 to 2392 in Q3
  • Website trade skyrocketed to 61,800 singular visitors during a period

Additional income generated during a period:

  • US$200,000

10-12 Months: Engaging Popular Travel Bloggers

Now that a association had a hunt and amicable activities in motion, it was time to rivet successful transport bloggers like South East Asia Backpacker. After reaching out to a owners of a site, a bloggers wrote ominous articles about Myanmar and enclosed a couple to Flymya’s website.

Results from influencer marketing:

  • 1,200 visits in mention trade from enchanting South East Asia Backpacker
  • Web trade grew to 72,000 singular visitors during a period

During this period, a group also cumulative coverage in one of Asia’s many renouned tech media: Tech in Asia, that gathering 500 visitors to a company’s website.

Additional income generated during a period:

  • US$600,000

After one year of a well-balanced digital selling drive, a association generated $1.5 million in income and over 195,800 website visitors. The sum annual digital selling budget? $100,000.

Lim’s Greatest Learnings And Tips For Travel Entrepreneurs

  1. Travel startups can be tellurian from day one by digital marketing.
  2. High amicable trade does not indispensably meant an boost in revenue. Often, aloft amicable trade means a aloft rebound rate and low conversions.
  3. Traffic that comes from paid search, organic hunt and referrals have a most reduce rebound rate and are deliberate peculiarity traffic.

And she also shares some pointers on how transport entrepreneurs can accelerate their digital selling results:

Do a google hunt for your product or service. A by-pass to reaching your aim assembly in a shortest probable time and slightest effort, rivet a transport blogger or news website (which we found on Google) to publicize your website around sponsored calm or ad banners on their site.

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