Regardless of who we voted for, it’s tough to repudiate that November’s choosing sent many Americans into a state of shock. For those who upheld Hillary Clinton, generally women, Muslim Americans, immigrants and other minorities, Donald Trump’s feat caused anxiety, even fear. Magazines ran stories headlined, “How to Cope With Post-Election Stress,” and google searches on “the stages of grief” peaked to rare levels.
The Week took a some-more constructive approach. The magazine, that has over half a million subscribers in a U.S., launched a “Good News Newsletter.” The giveaway weekly email compiles happy news from around a country, highlighting acts of heroism, hospitality and ubiquitous positivity.
I spoke with The Week’s Editor-in-Chief Ben Frumin to plead a newsletter and a available timing. “So many people feel like 2016 was a unequivocally tough year, and we don’t usually meant a election,” he said. Beloved celebrities like Prince, David Bowie and Carrie Fisher died, Turkey survived an attempted manoeuvre d’état, Britain voted to leave a EU, and terrorists pounded Nice and a Pulse nightclub in Orlando. Negative news widespread fast on amicable media, worsening a clarity of confusion and dread.
Americans’ nerves were also tattered by a hostile and everlasting presidential election. Frumin insisted that The Week’s “Good News Newsletter” is not a response to Trump’s election, though to a choosing generally. “Americans of all domestic stripes felt tired by a domestic campaign,” he said. The Week, he noted, caters to readers of “all ideological stripes,” connecting regressive and magnanimous ideas together “in a proceed that doesn’t feel like narrow-minded bloodsport.”
But it’s tough to repudiate that some-more Americans crave certain news in a arise of Trump’s victory. MSN recently launched a “Good News” territory on a website. The Christian Science Monitor is experimenting with a “calm and fact-based and essentially constructive … proceed to a news” as partial of a digital revamp. The Monitor’s editor says, “We wish to demeanour during a news in a proceed that has fact-based integrity, though creates a legitimate clarity of possibility, so that, as most as possible, it’s an lenient and not a joyless knowledge to review a news.”
Demand for The Week’s new newsletter has been high. Within 24 hours of launching, scarcely 10,000 subscribed sealed up. “It’s a best launch we’ve ever had,” pronounced Frumin. Indeed, a high subscription numbers countenance his faith that “there was a implicit craving and enterprise for something like this. People wish to smile. People wish to feel good. People wish to consider improved of their associate citizens.”
For publications like The Week, email newsletters are an increasingly critical apparatus pushing website trade and building faithfulness among readers. One of The Week’s daily newsletters, for instance, drives 5-7% of a magazine’s web traffic. In 2012, a repository had usually one regular newsletter. Today, there are six, with over 250,000 sum subscriptions. And Frumin says there are some-more to come. “We see it as a core partial of the destiny digital strategy,” he said.