Winners and losers in a US transport website marketplace

Airbnb finished 2016 forward of Booking.com for a initial time in caller numbers on US transport websites, nonetheless Expedia stays forward of both.

Data expelled by assembly tracking use SimilarWeb saw a home pity use strech 87.8 million visits in a final entertain of a year.

This was 5.5 million forward of Booking.com and topsy-turvy their particular positions in a same duration a prior year (Booking.com had 66.5 million; Airbnb had 61.7 million).

Expedia cumulative 136.4 million in Q4 2016, adult from 120.4 million in Q4 2015, according to SimilarWeb.

Booking.com sister sites Priceline achieved 80.8 million and Kayak got 77.4 million

TripAdvisor stays a many renouned transport site in a US, with 226.5 million visitors in Q4 2016, nonetheless this was apparently down by 0.6 million visits from a same 3 months in 2015.

Other brands available to be losing trade enclosed Orbitz (down 17% year-on-year in a final entertain to 30.4 million), Hotwire (down 18% to 24.1 million) and Cheaptickets (down 20% to 10.7 million).

In a airline category, Southwest had roughly 30 million visits during a entertain some-more than a nearest competitor, American Airlines, that scored 85.7 million.

Delta was adult 12% between Q4 2015 and Q4 2016 to 77.8 million, while United and Jetblue also increasing their caller numbers to 67.3 million and 40.4 million respectively.

Low-cost carriers comment for 57.5% of all airline website trade in a US and 57.1% of all trade to surrogate sites in a final entertain of 2016 came from a mobile device.

NB: US travel map picture around Freeimages.

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