Macy’s website stalls underneath vigour of Black Friday traffic

Dive Brief:

  • On Black Friday, Macy’s Inc. struggled to keep adult with a volume of website traffic, citing “heavier trade than normal,” according to a Bloomberg report
  • Online shoppers were pushed to a alighting page with a countdown time for when they could lapse to a categorical site. The mobile site also had issues on Black Friday, with users finale adult on a alighting page that pronounced a site was “temporarily taken due to slight site maintenance,” according to a report. 
  • Macy’s wasn’t alone in a website challenges. Other retailers such as Victoria’s Secret, Express Inc. and Pier 1 imports also fought website slowdowns and transaction delays. 

Dive Insight:

The Black Friday failings for Macy’s comes during a time when it is rapidly downsizing retail stores opposite a country. For a bum sell giant, e-commerce could be remunerative for a future. 

Retailers with sites that could not keep adult with a network ability did a harm to their business and could have potentially spoiled their Black Friday sales. But with Black Friday over, Cyber Monday is now a categorical focus. More than 122 million Americans are approaching to emporium online on Monday, according to a survey from a National Retail Federation and Prosper Insights Analytics.

The increasing trade days can offer as a doctrine in network capacity. Those that can keep adult with eager shoppers are set for record sales. However, those that can't will have to work with use providers and weigh their infrastructure to make certain websites don’t destroy during destiny vicious sell seasons.