Position yourself for expansion in 2017—join us live during a Entrepreneur 360™ Conference in Long Beach, Calif. on Nov. 16. Secure Your Seat »
We mostly hear about a significance of hunt engine optimization, email marketing, pay-per-click advertising, amicable media selling and calm selling — all ways to attract visitors to your website. Well, removing trade to your website is usually half of a conflict — converting that trade into sales and income is a other half.
You could have all a trade in a world, though if it isn’t converting to sales it’s radically useless. Zenhaven, one of a many successful oppulance mattress brands, knows a thing or dual about converting trade into sales — they have amassed some-more than 12,000 5-star reviews online. Here are 8 acclimatisation tips we can learn from their website.
1. Let visitors know we are accessible to help.
I’m a outrageous fan of live discuss — it gives your website visitors a ability to ask questions while they are on your website and in “buy mode.” The final thing we wish to do it pull divided a intensity sale since they had a elementary doubt that could have been answered in 3 seconds.
Zenhaven’s live discuss greets new visitors with a elementary nod charity assistance: “Welcome to Zenhaven! How might we assistance we today?” Then, after a slight check they let a caller know they are accessible if needed: “We’ll be here if we have any questions.”
2. Video drives conversions — though beware.
Video is a good approach to surprise your website visitors about your sold product or service, if presented right. Many websites will auto-play their video or benefaction it as a pop-up. This annoys a caller and will means a poignant commission of trade to leave.
When we revisit Zenhaven’s homepage we can’t skip a choice to play their video — a pattern is purify and a “play” symbol is ideally placed in approach perspective though being forward or disrupting a user experience.
3. Showcase amicable reason to settle trust.
It’s critical that your website visitors feel assured on your website. You need to teach trust if we design them to contention their credit label sum and finish a purchase. Zenhaven’s homepage facilities a logos of distinguished media outlets that they have been featured by and also anxiety a fact that they were a seventh fastest flourishing private sell association in America.
Don’t be bashful — let your accomplishments be known. Quickly building trust and substantiating a turn of legitimacy with any caller will outcome is some-more conversions. If we are lacking media coverage, check out this article.
4. Use an overwhelming offer for your call-to-action.
Right above Zenhaven’s “Shop” symbol is a following call-to-action: “Your 75-day home hearing awaits.”
That’s a really appealing offer for those looking for a new mattress. It’s not assertive nor repulsive — it simply entices and invites a caller to click-through to try squeeze options. That elementary line of content will attract a most aloft click-through rate than a “Shop” symbol alone.
5. Make contacting your business simple.
I positively adore Zenhaven’s hit page. It facilities a customary hit form, though also lists their live discuss option, their phone series that’s accessible 24/7 and their email address. It’s a really elementary and purify hit page with any choice highlighted.
Don’t wish to fill in a form? Email them directly. Don’t feel like vocalization to someone on a phone? Use a live discuss function. They have hit options to prove a needs of any visitor. If we can answer questions in a approach that’s available to any visitor, it will severely boost a possibility of them converting.
6. Allow visitors to review your reviews.
If a consumer is meddlesome in your product they are going to find out reviews online. So, rather than make them search, put them in plain steer and acquire your visitors to review them.
Zenhaven has a dedicated page on their website that facilities reviews left on their website and also provides entrance to reviews from Consumer Affairs, Price Grabber, Trust Pilot, Yahoo and Google. If a caller doesn’t have to leave your website to review your reviews it severely increases a possibility of a conversion.
7. Keep mobile users in mind.
With such a high commission of all website trade entrance form mobile devices, it’s critical that we make it intensely easy for your visitors to finish a squeeze regulating their smartphones.
The whole process, from selecting options to entering remuneration information, is a zephyr on Zenhaven’s website. Make all check-out stairs easy to finish with minimal bid — make it ride and finger tip friendly.
8. Give business a rise ‘inside’ your brand.
Any time we can offer your visitors a demeanour inside your operation it gives we a event to turn some-more appealing. For example, take a demeanour during Zenhaven’s “How It’s Made” page, that offers a step-by-step reason of their prolongation process.
This allows them to bond to intensity business on a some-more tellurian turn — their eco-responsibility member is usually another approach to pull visitors to convert. It’s an combined website territory that usually helps them expostulate some-more sales.