GoDaddy Built a Search Engine For Available Emoji Web Domains

GoDaddy has figured out how to win over millennials.

On Friday, a company, best famous as a Web domain registration and hosting service, expelled a search engine to assistance business find and register emoji-based domain names. That’s right—emoji domain names.

This means anyone can now compensate to possess “??.ws” or whatever multiple of emoji that’s still available. The domain hunt engine itself can be found during “❤️❤️❤️.ws” and GoDaddy says that emoji domain names are “100% concordant with all browsers” interjection to a technique browsers use to modify a formula behind a scenes. The “.ws” extension, a top-level domain for Samoa, is one of a really few that supports emoji.

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“Emojis have exploded in popularity, apropos an essential partial of a online vernacular,” GoDaddy comparison executive of product selling Theresa McGinness Geraghty pronounced in a matter sent to Fortune. “Driven by a arise of mobile internet usage, that now accounts for over 60% of traffic, consumers are integrating emojis into their conversations on amicable media, messaging and beyond.”

Of course, a association also records a selling intensity of emoji domains for brands, that some have already embraced. For example, Coca-Cola ran a debate final year in Puerto Rico regulating emoji website domains on vast billboards. Norwegian Airlines ran a debate shortly after as well.

For some-more about emoji, watch this Fortune video:

According to GoDaddy, a initial emoji domain was purebred in 1995.

And to be clear, GoDaddy hasn’t invented these emoji-based website domains—this is merely a hunt engine to make it easier to find and register accessible ones. One of a GoDaddy’s employees build a hunt engine as partial of a association “hackathon.”