Why Can’t a Store Be More Like a Website?

Luxury retailers face a frustrating paradox: Websites get a lot of trade though few tangible sales. Stores, on a other hand, are improved during converting shoppers into buyers though onslaught to attract crowds.

What if a dual offered channels worked together, with a strengths of one creation adult for weaknesses in a other? That is what Saks Fifth Avenue is perplexing to do with a redesigned store and new web offered tool.

The centerpiece…