Google AMP: Ready Your Website, But Keep a Smartphone App (For Now)

Google’s Accelerated Mobile Page (AMP) Project — directed during assisting digital publishers optimize their calm so that information loads now on mobile inclination — has been one of a many closely watched SEO trends this year. 

Since late 2015 when a hunt hulk led a tellurian organisation of digital publishers, record companies and calm platforms as different as a Washington Post, Twitter, Buzzfeed, a NFL and The Huffington Post in rising a open-source AMP initiative, Google has been front and core pulling AMP out and helping incentivize a adoption

Does that meant it’s time for a rest of us, a websites, blogs and e-commerce sites of a world, to get critical about implementing AMP in a possess calm pity and hunt optimization efforts? 

We trust a answer is yes, and here’s a brief demeanour during what that adoption routine competence demeanour like if we tell content, work an e-commerce portal or have existent mobile apps. 

What Is AMP and Why Is It Important? 

Let’s start by demystifying what AMP pages are and what creates them unique: Think of them as web pages governed by a set of specific web protocols that mix tradition HTML elements with a JavaScript library and a calm smoothness network (CDN) that caches pages.

Now, peep behind to Mobilegeddon in Apr 2015 when Google initial flipped a mobile hunt engine formula pages (SERPs) to preference manageable or mobile-friendly sites over all others. 

Mobilegeddon incited out to have a tremendous impact on mobile search and Google views AMPs as a healthy follow adult to that update. We trust that a border to that we adopt AMP will have a durability certain or disastrous impact on your organic opening for mobile traffic. 

In short, if we wish to minimize bucket time and optimize your user knowledge for mobile users, it’s time to get on house now.

Google is Strongly Supporting AMP 

Google has clearly put a strong support network into position. This past January, they added an AMP-relevant section to Google Search Console (GSC), renamed from a former Google Webmaster Tools to simulate a flourishing significance of mobile. 

What’s more, in May, GSC stretched a coverage of AMPs to make it easier to mark errors, identical to a web page indexing and page blunder reports that have prolonged been customary facilities on GSC.

And afterwards in August, Google started promulgation out AMP-related messages right from GSC to forewarn webmasters when they could advantage from deploying AMP to pages that don’t already have it in place.

Is Your CMS Ready for AMP?

Our best theory is that Google will make AMPs even some-more of an algorithmic emanate as we conduct into 2017, given they mount to offer a good understanding of value in terms of patron compensation and altogether website trade retention. 

But not all CMSs are combined equal when it comes to commencement to make a transition to AMPs. 

For example, WordPress now has better, some-more determined AMP plugins to consider. Some, such as Automaticc’s version, with Glue for Yoast, connects a SEO facilities of your site to AMP though requiring any coding or hacking.

However, your CMS or custom-built website might not have processed plugins to promote a process. At present, usually WordPress, Drupal, Squarespace and smaller players Hatena and Marfeel support AMPs. Look for that to change in 2017 as some-more plug-ins are grown and some-more platforms adopt a AMP protocols. 

But What About My Apps?

When creation a preference to exercise AMPs, a judicious expectancy is that mobile users will like your site, revisit it some-more mostly and spend some-more time on it due to softened UX. 

But what if your website now relies on mobile apps built to get around mobile UX issues on your full website? Should we start formulation for a passing of those mobile app and build AMP into your website itself?  

This is a tough one. For blog posts, articles and identical ongoing calm efforts, we might good see fewer apps built simply to promote reading those materials some-more conveniently. But that’s flattering most a infancy of what AMP optimizes so far.

Speed and Simplicity 

We are not during a indicate where other functionality, privately around e-commerce transactions, is softened some-more than marginally on bucket time. There is still a need to have those processes accessible in a simplified format. 

This should come as no warn given AMP is built to urge bucket times and UX privately for content. It is probable that a commencement will grow one day, and we can positively ask these questions again when it expands. 

Calibrating an AMPed Up Future

But, meanwhile, carrying AMP accessible won’t make apps totally obsolete. It could change what is enclosed in a standard app, though we consider we’re a prolonged approach from saying apps tumble out of preference completely.

So take advantage of AMP though don’t overreach where it will take us in a entrance months and years. We simply don’t know those answers yet. 

And don’t worry about a need to start formulation a emigration from your iPhone and/or Android apps behind to your local website. We are not even tighten to saying that turn an issue.