Updated: Sept. 29, 2016 during 9:50 a.m.
GW’s categorical website only got an impassioned makeover.
The University launched a new categorical website final Thursday that includes interactive and charcterised elements, after a site went 4 years though any vital pattern changes. Jon Hussey, a handling executive of digital selling strategy, pronounced a selling and artistic services staff combined a new site after an boost in traffic, and they focused on adding amicable media, photos and videos.
The selling and artistic services group has been operative on a site redesign for a final year, Hussey said. The group conducted investigate to brand a pivotal information their users looked for so that those facilities could be displayed prominently on a site.
Hussey pronounced mobile trade to a website had tripled over a past 4 years.
“The routine started with looking during a marketplace basket schools and other attention websites and also looking closely during a analytics on a existent site,” Hussey said. “We also worked with stakeholders opposite a University to brand their many critical audiences and content.”
Hussey pronounced a website has been reduced from some-more than 200 pages to about 40 pages. The new site should make it easier to navigate pages that users mostly use, like those about research, educational programs and undergraduate and connoisseur admissions.
Throughout a site are testimonials from students and integrated amicable media content. The selling and artistic services staff took some of a calm directly from amicable media and interviewed students about their experiences, Hussey said.
“Our idea was to tell a GW story in a community’s possess words, that is a plan we have been regulating on amicable media and with a #OnlyatGW videos for a final integrate of years,” Hussey said. “We’re now fluctuating that onto a site.”
The “GW experience” page on a website displays a practical phone with images and captions from students’ Snapchat accounts. And a blunder page displayed when a page is not found shows a GIF of mascot George Washington wiping out after attempting a impact dunk.
GW’s amicable media participation has also recently increased: The interactions on a GW Instagram account, including comments and likes, jumped by some-more than 10 percent between May and August.
The new site looks “just as good on a mobile phone, desktop or tablet” and incorporates some-more photography, videos and charcterised and interactive elements, Hussey said.
“Beyond being entirely responsive, a new site is distant some-more visual,” Hussey said. “We wish this site to tell a GW story in a constrained approach though many importantly to be simply navigable.”
Hussey combined a digital group has grown an editorial calendar for a site and skeleton to refurbish calm on a weekly, monthly or quarterly basis.
The final time GW entirely redesigned a categorical site was in Aug 2012. Staff have updated tools of a website intermittently over a past few years, Hussey said.
The website was built in-house by a selling and artistic services group and a Division of Information Technology with submit from departments opposite a University, Hussey said.
Colorado State University, University of Notre Dame, University of Chicago, Rhode Island School of Design and Clemson University have also redesigned their websites within a past 5 years regulating in-house teams.
Chris Weller, a web engineer and developer during Colorado State University and a member of a in-house group that redesigned a university’s website this month, pronounced that operative in-house gives group members a coherence to cgange a pattern of a site and speak to other officers about what should be enclosed on a redesigned site.
Websites need to constantly change to be some-more easy of users accessing a websites from opposite inclination like phones, tablets or desktops, Weller said. He pronounced it is critical for universities to keep their websites adult to date for both technical and branding reasons.
“From a technical point, a approach people entrance sites changes during a really fast pace, and sites need to stay adult to date to assistance accommodate a needs of users,” Weller said. “From a branding and communications aspect, it’s critical for a site to simulate a university in a stream form.”
This post was updated to simulate a following correction:
The Hatchet wrongly reported that GW’s website trade increasing by 25 percent over a past 4 years. Mobile trade to a website tripled over a past 4 years. We bewail this error.