New app attempts to turn a Tiffany’s of a ride-hailing scene

MINNEAPOLIS — When Jeff Lundquist took his initial Uber ride, he was heedful as a Honda pulled up.

It was careless and smelly. He spied a baby chair in a back. He had no thought whose automobile he was entering or how good a motorist was.

But a preference of job a float with usually a few taps on a phone on a renouned ride-hailing app appealed to him. That gave Lundquist an idea: Why not take a preference of Uber to a lush and veteran universe of limousines?

So he done an app to do usually that. Lundquist recruited dual full-time programmers who grown a app for his web-based genuine estate company, Homegevity. He used his existent bureau space and his possess income to account a growth phase. And in March, Call Limo was born.

Call Limo offers rides on direct from a swift done adult exclusively of limos, city cars and high-end SUVs during a cost identical to Uber. It hopes to carve out a square of a marketplace mostly dominated by Uber and widespread a foothold over a Twin Cities. Lundquist pronounced he’s awaiting a initial outward investment in a app to scale a operation.

“We’re holding people who are already going out, that are used to Uber, and giving them a ability to have oppulance for not most more,” Lundquist said.

Like Uber, Call Limo riders can place a pin on a map where they wish to be picked up. The app uses Google Maps for drivers to find business and equivocate traffic-heavy streets. Customers are charged by a minute, not by a mile. And distinct Uber, riders are giveaway of a “surge charge” in bustling areas.

Uber already offers a identical oppulance float use by Uber Black, though Call Limo seeks to heed itself by usually holding on commercially protected limo drivers. At a core of Lundquist’s devise is offered a knowledge of being chauffeured by a veteran with fewer hassles.

“The aged standards of renting a limo was we need to call forward and lease for a smallest of dual hours,” Lundquist said. “I’m perplexing to mangle that mold.”

Right now, a biggest plea is lifting recognition for a app. So far, Call Limo has relied on word-of-mouth and web-based marketing. Lundquist marks eventgoers around Facebook’s Graph API, that allows developers to daub information from a amicable network and marketplace directly to intensity customers. For example, if someone clicks “Going” on a Facebook eventuality page for a “Lion King” musical, Lundquist can post a customized summary in a person’s newsfeed soliciting a limo float to a event.

Call Limo also uses hunt engine optimization to obstacle web traffic. Lundquist pronounced he designed 150 websites for 150 airports around a country. Through SEO, these websites cocktail adult toward a tip of hunt results, Lundquist said, and any website redirects to Call Limo’s website.

Call Limo now has 30 eccentric limo drivers and limo companies. Its preference ranges from eight- to 15-seat limos, Lincoln Town Cars to GMC Denalis. Lundquist recruited many of a drivers himself, and others assimilated after conference about a app by other drivers.

Using apps like Call Limo and Uber Black looks to be a good approach for limo drivers to make income while watchful for reservations to drip in, pronounced Noam Kaufmann, owners of One Great Limousine Service in Minneapolis.