There’s no better, faster and cheaper trade source than Google. But we already know that.
What we competence not know, however, is given your website, notwithstanding carrying visibly improved content, ranks next many of your competitors in hunt results. There can be many reasons for this.
You competence not have adequate peculiarity backlinks, your on-page SEO competence be weak, or there competence usually be too many foe for your aim keywords.
One ranking factor, however, that competence good be a reason for your low hunt trade is your site’s technical SEO structure.
Technical SEO, in elementary terms, relates to all that impacts a opening of your website and a attribute with hunt engine spiders.
A site with a clever technical SEO substructure not usually creates it easier for hunt engines to yield and index a content, yet also provides a significantly improved user knowledge to a visitors. Over a final dual to 3 years, website opening and user knowledge have turn pivotal factors in Google’s hunt engine ranking algorithms.
So even if we have clever on-page and off-page SEO, we can’t arrange good in hunt formula yet carrying a clever technical SEO foundation. Here’s how we can build one.
1. Use a Secure and Reliable Hosting Service for Your Website
For clever technical SEO, your website needs to be hosted on secure servers given if it’s not, each other opening magnitude will turn ineffective. I done that mistake final year and suffered badly. Not usually was my website hacked given of a bad hosting service, yet we also mislaid all my information given they did not have any auto-recovery systems in place.
Google keeps an eye on these things. If your hosting servers go down frequently, and for prolonged periods, your rankings will humour (here’s a minute beam on measuring and monitoring website uptime). And in box your site is hacked or gets influenced by malware, you’ll be fast blacklisted and private from all hunt results.
2. Accelerate Page Load Speed and Optimize Your Site’s TTFB
One of Google’s core values is to yield a elementary and easy user knowledge to a searchers. Which is given it comes down tough on delayed and feeble optimized websites, even if they have good content. In 2010, Google strictly announced page bucket speed as a ranking cause and penalized websites that did not approve with it.
According to Moz, Google privately calculates a website’s Time To First Byte (TTFB). This is a normal time it takes to bucket a initial byte of your website data. You can weigh your site’s TTFB by regulating Google’s Page Speed Tool.
Here are a few ways we can urge your site’s bucket speed.
- Use a calm smoothness network (CDN) to boost your site’s performance.
- Optimize images and visible calm on your blog regulating giveaway picture application WordPress plugins like smush.it
- Only use essential WordPress plugins and mislay any nonessential files from your servers.
3. Use a Responsive Website Theme
If your website is not mobile-friendly, you’re potentially blank out on thousands of visitors. More than 50 percent of all online searches issue from mobile devices, that is given Google gives welfare to mobile permitted sites in a hunt results. But usually given your site is permitted from a mobile device doesn’t meant it’s mobile-friendly. A mobile permitted site uses a manageable pattern that adjusts measure for opposite devices.
You can use Google Mobile-Friendly Test to weigh your site.
Using a mobile permitted website pattern is not discretionary anymore, it’s a pivotal SEO requirement that we need to approve with.
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4. Build a Crawl Friendly Site Architecture
What’s a many series of clicks it takes to strech a square of calm on your site? If it’s some-more than 3 to 4 clicks, Google’s spiders will take longer to yield your website and index your content. Google spiders use inner links on your site to brand and index applicable pages. To make their pursuit easier, we need to specify your calm in a approach that no page is some-more than 3 to four clicks divided from a homepage.
For example, there are many blogging and WordPress associated blogs that cover topics like amicable media, freelancing and SEO as well. Categorizing a calm on such blogs creates it easier for Google to yield and index content. When Google spiders yield a category, a inner links would lead them to all a blog posts in that category.
This is also called a silo website architecture, and it helps Google yield your website many faster.
5. Find and Remove Duplicate Content on Your Blog
There’s a disproportion between transcribe and copied content. Google comes down unequivocally tough on blogs that transcribe calm from other websites. I’m certain we don’t do that. But we can still remove trade given of transcribe calm on your blog. This happens mostly given of matching meta-description on mixed pages. Thankfully, though, elucidate this problem isn’t really difficult.
- Head over to your Search Console comment (Google Webmaster Tools)
- Go to Search Appearanceà HTML Improvements
- Click on “Duplicate meta descriptions” to see a specific pages that have transcribe content.
The resolution to this problem is canonical URLs. A authorized URL tells Google that we comprehend there are mixed pages on your site with a same content, yet there’s one elite URL that we wish Google to index and leave a rest. Without this, Google would cruise a following URLs as opposite pages and reprove we for transcribe calm (while in reality, they’re a same)
If we don’t wish to do this manually, we can use Yoast SEO plugin to request this URL parameter. Doing this is also critical for your backlinking strategy. For example, if you’re regulating guest blogging, sponsored blog posts or any other tactic to build links to your site, you’d wish to use your elite URL all a time. With authorized URLs, your backlinks will automatically be routed to a elite URL on your site.
6. Eliminate Crawl Errors on Your Site
One of a categorical objectives of technical SEO is to make it elementary and easy for Google spiders to yield and index your site. Which is given we need to get absolved of any yield errors that are preventing Google from indexing your content. There are different forms of yield errors. But we can find all of them in your Search Console account.
“Not found” is a many common yield blunder that is caused by damaged or improper links. But there are several other blunder forms as well. Moz has a really detailed guide on regulating all of them. Even if we don’t have any yield errors right now, check your Search Console comment each month usually to be on a protected side.
Related Article: Lessons in SEO Oversight: Don’t Ignore a Long Tail
Having a clever technical SEO substructure is critical for your site’s long-term trade era strategy. The changes I’ve discussed in this post will put your website on a right lane and strengthen we from any destiny Google penalties. However, these are usually some of a basis of technical SEO. You might wish to get in hold with an SEO consultant if we wish to learn some-more about this topic.