Lindsay Honda shoots for tip US sales with new showroom, online prowess

When we ask Bert Lindsay, a Honda play given 1973, given his business has left by an
incredible expansion emanate in new years, he points opposite a room to his youngest son, Steve.

“New generation. New energy. Next level,” he said.

Lindsay Honda on a Far East Side ranks initial in Ohio and third in a nation in section sales of
new Hondas, carrying sole some-more than 3,300 cars and trucks this year by mid-June, according to
the automaker.

Annual sales have some-more than tripled given 2008. In that time, Bert Lindsay has done his three
children co-owners, after what had been prolonged apprenticeships. Steve, 36, has turn a face and
voice of a business in radio and radio commercials.

“We done a unwavering preference we wanted to be No. 1,” Steve Lindsay said.

The expansion comes notwithstanding being sealed on Sundays, that a owners contend is for eremite reasons
and so that employees can spend time with their families. The dealership is one of several in
central Ohio, including a few vast ones, that are sealed on Sundays.

“We’re going to offer a Lord,” pronounced Bert Linsday.

And now a dealership has a supersized building to compare a sales figures. Last year, Lindsay
Honda left a longtime salon and changed opposite a travel to a remodeled space that used to be
Scarborough Mall. The dealership has 189,000 block feet underneath roof, that is scarcely 5 times as
much as before. It is a largest indoor automobile salon in Ohio.

With so many space, there is room to widen out. The watchful area for a use department
has rows of recliners. Elsewhere is a room set adult to demeanour like a museum, featuring a yellow 1978
Honda Civic and a wall arrangement about a story of Honda production in Ohio and a story of
Lindsay Honda.

“The pleasing thing is we have all a daylight,” pronounced Steve Lindsay, indicating during a quarrel of
skylights, one of many pattern elements defended from a mall.

Some of Lindsay Honda’s sales expansion can be traced to a clever plan online, pronounced Jim
Ziegler, a Georgia-based consultant to automobile dealers and a columnist for Auto Dealer Monthly.

“These people have apparently gotten into a record age,” he said.

He pronounced a Lindsay Honda website is a good one and has many of a elements he advises for his
clients. (Lindsay is not a client.)

But he pronounced a many critical aspect of Lindsay’s online participation is that when he forms “Honda
Accord Columbus Ohio” into Google, Lindsay Honda is a tip couple that is not an ad. This indicates
that Lindsay Honda is a tip online end given of normal patron web trade and maybe
because of offered techniques that urge a opening in Google’s hunt algorithm.

“They are really many winning their market,” Ziegler said.

Bert Lindsay, 69, is a company’s president. His sons, Steve and Dusty, manage sales and
service, respectively. His daughter, Ashleigh Behnke, 40, works in a dealership’s human-resources
office.

“My children have warranted honour given they were behind here soaking cars” given they were very
young, Bert Lindsay said. “They were unconditional floors. They didn’t come in here with a china spoon
in their mouths.”

The elder Lindsay’s attribute with Honda began in 1973 when he non-stop Honda East on Main
Street in Bexley, offered motorcycles. Before that, he was a sales manager for Goodyear tires.

In 1975, he non-stop a one-room further to a motorcycle store to sell Honda cars. He had room
for usually one automobile indoors, even during a time when a brand’s cars were tiny.

The business changed in 1980 to Scarborough Road nearby Brice Road on a Far East Side. The
family’s usually other authorization is Acura, Honda’s oppulance brand; that salon is nearby a one for
Honda.

In executive Ohio, Lindsay Honda sells some-more units of a singular code during a singular site than any
other dealer, according to Autoviewonline.com. A few other dealers are aloft sales when including
dealer groups with mixed locations, and automobile malls with mixed brands on a site.

The co-owner of one of those other large dealers, Rhett Ricart of Ricart Automotive in Groveport,
has famous Bert Lindsay for some-more than 40 years. The Ricart and Lindsay families used to live subsequent to
each other in Canal Winchester, with backyards that touched, and Rhett Ricart pronounced he bought his
first motorcycle from Honda East.

Now, a dual families have dual of a largest automobile stores in a state, with locations about 7
miles apart. Each family downplays a thought of a rivalry, observant that they don’t sell any of the
same brands.

“Great folks. Great family,” Ricart pronounced of a Lindsays.

Bert Lindsay has no skeleton to retire though has been gradually changeable shortcoming to his
children.

His family’s idea is to be a tip Honda store in a country. The top-ranked store is Norm
Reeves Honda in a Los Angeles area, with annual sales of about 4,500 new vehicles That is more
than one-third some-more than Lindsay Honda’s sales, a poignant gap.

“Everybody laughed during us when we pronounced we wanted to be No. 1 in a state, and when we pronounced we
wanted to be No. 1 in a Midwest,” pronounced Steve Lindsay.

It appears no one in a attention is shouting during a Lindsays’ new goal.


dgearino@dispatch.com


@dangearino