Amazon (NASDAQ:AMZN) has been handling in a e-commerce marketplace in India given 2013, and has grown impressively in a final 3 years. It is a third largest e-commerce height in a country, after Flipkart and Snapdeal, in terms of Gross Merchandise Value (GMV). However, it has now overtaken these rivals in altogether web traffic, including both web and mobile.
With an estimated stream marketplace distance of $38 billion, e-commerce in India is approaching to grow to about $120 billion by 2020, and this presents a massive growth event for Amazon.  It now has a marketplace share of about 15% in terms of GMV in India, though a latest web trade information suggests that it competence be next in grabbing share from a bigger rivals. Amazon’s new proclamation of an additional investment of $3 billion in India (taking a sum to $5 billion) is going to serve urge Amazon’s position in a marketplace deliberation a new account break faced by a rivals. (see Why Amazon Is Betting Big On India)
Indian e-retailers have been blazing a lot of money in a final few years to attract business and benefit marketplace share. However, their ability to lift serve collateral has diminished, with investors perfectionist a transparent highway map towards profitability. It was recently reported that both Flipkart and Snapdeal had been catastrophic in lifting supports during their seeking valuations of $15 billion and $6.5 billion, respectively. This could have been impacted by Morgan Stanley drastically lowering the value of a holding in Flipkart by 27% in Feb this year, valuing it during around $11 billion. ((Have Flipkart, Snapdeal strike a gratefulness wall?, Livemint, Apr 14 2016))
The new introduction of some new manners for e-commerce companies by a Indian government, including disallowing large discounts and rapacious pricing, has also shifted a industry’s concentration from “lowest pricing” towards peculiarity services including app and website experience, strange vs. feign products, palliate of payment, discerning delivery, available lapse and reinstate policies.  This again should assistance Amazon, deliberation a collateral distillate will be used to urge a services and business rather than blindly focusing on GMV and marketplace share, that has resulted in all of them stating large waste in a final dual years.
- Ecommerce Landscape of India , ASSOCHAM India, Feb 26 2016 [↩]
- Time to Bid Farewell to a Great E-Commerce Discount?, The Wire, Mar 30 2016 [↩]