Popular e-commerce height Myntra, that shifted to an app-only indication in May final year, is behind with a desktop website. The Flipkart-owned association had embraced a app-only indication and close down a desktop and mobile websites. It after brought behind a mobile website for some sections with a choice to squeeze still singular to application.
With some-more than 70 per cent of Internet users in India accessing a Web by their mobile phones, a discuss over app-only contra website-based indication in a e-commerce zone is not surprising. While some e-tailers shifted their concentration to mobile apps, many have motionless to switch behind to a website indication to get some-more and some-more users on board.
Acquired by Flipkart in 2014, a association went app-only with a sepulchral smartphone growth. While announcing a preference to close down a desktop and mobile websites, a association had said, “Presently, we see 90 per cent trade entrance from a mobile app. Over 70 per cent of sales are around mobile devices. With mobile-based commerce emerging, we wish to emanate a differentiated selling knowledge for the consumers.”