Why You Shouldn’t Be Driving Traffic to Your Etsy or Amazon Store

I’ve created about a downsides of offered on marketplaces like Etsy and Amazon Handmade before. As a review, there’s the emanate of abroad manufacturing infiltrating and, utterly frankly, saturating a Etsy platform. And afterwards there’s a risk to a seller of tracking sales data on Amazon Handmade.

Sellers all over a universe have started to advise any other about what you’re unequivocally giving adult when we emanate an Etsy or Amazon Handmade account. I’ve seen a forums, Facebook comments and summary boards…

But even if you’re not disturbed about your product being ripped off, or we feel we can reason your possess opposite a competition, there’s something else to consider:

The risk of pushing trade to a height that isn’t your own.

Sites like Etsy and Amazon are meant to assist product discovery. So, if you’re operative tough to benefit courtesy and expostulate trade by amicable media, online ads and email marketing, afterwards you’re expected wasting time and money.

Working to expostulate your possess trade to an Etsy or Amazon Handmade emporium means you’ll expected remove a infancy of that trade within seconds of removing intensity business there.

Etsy, especially, is really good during removing shoppers to click around as they try other equipment that might boost the number of products combined to a cart. This means that a business you have worked so tough to send there, are expected going to buy from one of a other 1.5 million sellers on a platform.

You’re not building your possess brand. If a trade you’ve sent to Etsy or Amazon does occur to outcome in a sale, it’s a Etsy or Amazon “brand” that a patron associates with your product. When their friends ask, “Where did we buy that?” their answer will expected be, “I got it off Etsy [or] Amazon.” Your brand, that you’ve (hopefully) worked tough to create, is immediately diluted by a association that is already a domicile name.

As shortly as we list your product and business name as a seller on Amazon or Etsy, you pointer divided your hunt engine optimization and Google rankings. Amazon dominates a tip hunt rankings and Etsy isn’t distant behind.

Even if we cancel your account, your Amazon or Etsy inventory will always uncover adult above your possess website. This is something to delicately cruise if we possess a stand-alone eCommerce store that gets estimable trade — or if we ever devise on formulating your possess online store. (More on that later.)

Both Amazon and Etsy can select to change a Terms of Service during any time. They can lift fees, confirm to let cheaper, mass-manufactured products into a marketplace (as Etsy has already done), and change their hunt algorithms as we watch your page views plummet. You have 0 control over what happens to your store, your business and your sales.

So what should we do?

If we have an Etsy or Amazon Handmade site, I’m not indispensably observant to desert ship. By all means, continue to make sales from a built-in village of buyers.

But, we contingency have your possess website.

If you’re critical about building an tangible business, and not only interesting a hobby, afterwards there’s no forgive to not have your possess eCommerce store. For a favoured fee, it has turn really elementary to setup a Shopify store in a day or emanate a simple online emporium by SquareSpace.

If we do wish to sojourn on a marketplace platform, afterwards we can emanate a giveaway website on Zibbet built privately for artists and makers. You’ll get bearing in their marketplace, yet also have your possess customizable standalone store, formulating a best of both worlds.

Things like SEO, branding, and Terms of Service can be easy to disremember when you’re initial starting out. It can’t be emphasized enough, though, that a tolerable and long-lasting business is built on repeat business and code loyalty.

Create longevity by a singular user knowledge that we have full control over. This is a same user knowledge that we wish your business entrance behind to when they’re looking to buy what you’re selling.

The final thing we wish is for a patron to accept your product in a mail and consider to herself:

“Hm, we consternation what else can we buy on Etsy?”

Shannon Whitehead is a owner of Factory45. She works with eccentric designers to launch wardrobe companies that are sustainably and ethically-made in a USA.