Can we contend ‘La Cebolla’? Univision buys interest in The Onion

Spanish-language media hulk Univision has bought a determining interest in Chicago-based satirical news website The Onion — and could buy a whole company.

Onion CEO Mike McAvoy wrote to his staff Tuesday confirming a understanding with what he concurred “might during initial seem like an surprising partner.”

Known for a caustic headlines like “Bush: Our Long National Nightmare of Peace and Prosperity Is Finally Over,” that welcomed George W. Bush’s choosing as boss in 2001, or “Black Guy Asks Nation For Change,” that noted Barack Obama’s 2008 presidential campaign, The Onion and a sister websites have around 25 million visitors a month though do not tell in Spanish.

The Onion once ran a travesty mainstay in that a clueless monolingual white author wrote that “The girls on Univision are unequivocally hot, that is another critical use for Spanish.”

The Onion: Changing a approach a media does business

But McAvoy pronounced Tuesday that Univision has a financial flesh to assistance The Onion grow.

“As an eccentric media company, we’ve always been forced to run a parsimonious financial ship, that has done us intelligent and lean, though not always prepared to deposit in a good new ideas that we come adult with,” wrote McAvoy, who did not divulge a terms of a deal. “I’m vehement to see what we can do with Univision behind us.”

Though Univision is best famous for telenovelas and other Spanish-language radio targeting first-generation immigrants, it has branched out into English-language programming in an try to win over younger viewers, teaming adult with Disney-ABC to launch a English-language Fusion network in 2013.

The Onion to finish imitation edition; republic tears adult only a little

The Onion to finish imitation edition; republic tears adult only a little

The joke, during prolonged last, is on a Onion. The nation’s preeminent feign news source, not inaccessible to a mercantile distrust that has brought cutbacks and layoffs to newspapers nationwide, announced Friday it would finish a imitation book by a finish of a year.

At a peak, a imitation publication…

The joke, during prolonged last, is on a Onion. The nation’s preeminent feign news source, not inaccessible to a mercantile distrust that has brought cutbacks and layoffs to newspapers nationwide, announced Friday it would finish a imitation book by a finish of a year.

At a peak, a imitation publication…

(Morgan Little)

Last year it purchased The Root, an African-American enlightenment website founded by Harvard academician Henry Louis Gates Jr and filed with a Securities and Exchange Commission to go open before postponing a plan.

Isaac Lee, Univision’s arch news and digital officer, pronounced a understanding with The Onion will assistance Univision bond with millennials. “Comedy is personification an expanding purpose in a enlightenment as a car for audiences to explore, discuss and know a critical ideas of a time,” he said. “It has also proven to be an impossibly enchanting format for millennial audiences and is approaching to play a pivotal partial in a 2016 presidential choosing routine around a strong calm offerings in Spanish and English.”

While The Onion will continue to work independently, Univision will have “oversight” and will assistance it rise digital and promote products, Univision said.

Founded in 1988 in Madison, Wis., The Onion changed to New York in 2001, afterwards to Chicago in 2012. It ceased book a imitation book a year after though has continued book online, also rising ClickHole, a sister site that parodies viral content, and StarWipe, that parodies luminary news.

McAvoy pronounced in his memo to staff that Univision’s Fusion network had constructed shows that were good reviewed by A.V. Club, The Onion’s informative examination — evidence, he said, that Univision has an “editorial-first mindset” that will fit good with The Onion.

The Onion had been looking for a partner for a final year, he wrote, adding, “We’ve got an implausible organisation opposite a house right now, and there are no skeleton to change that. If anything, we would design to see some-more gifted hires and bigger opportunities for everybody in a entrance year.”

In late 2014, The Onion hired investment bank GCA Savvian to find investment collateral for a business, that was purchased in 2001 by a organisation led by income manager David Schafer.

“Onion Inc. has remained successful by putting editorial first. We’re vehement to partner with Univision, a association that understands and appreciates that foundation, and that can yield additional resources, expertise, and event for a gifted staff,” pronounced McAvoy.

kjanssen@tribpub.com

Twitter @kimjnews