Ashley Madison Web Traffic Drops By Over 80% Since Hack, Vietnam Replaces US As Top User

Since Ashley Madison was hacked and sum of those regulating a intrigue use were posted online, the association that owns a site claims its membership numbers have indeed increased. However, total published Monday show that trade to a website has plummeted by some-more than 80 percent while there has also been a poignant change in a plcae of a users, with Vietnam replacing a U.S. as a nation with a many visitors.

Last month Avid Life Media (ALM), a Canadian association that owns Ashley Madison as good as identical websites like Established Men and  Cougar Life claimed membership of a intrigue use had increasing from 39 million in Aug — when hackers breached a confidence and published comment holders’ information online — to 43.4 million. Some questioned a effect of those total formed on ALM’s prior use of formulating feign accounts to captivate users to try a site.

Figures supposing by SimilarWeb, a marketing comprehension firm, prove that Ashley Madison was receiving 171 million visits in June, dual months before a attack, though this figure had plummeted to 30.9 million by December.  The association says that many of a trade comes from “racy ensign ads” (44 percent) and mention trade from ads placed on porn sites, file-sharing websites and pop-up ad networks.


Ashley Madison web trade plummets
Ashley Madison has seen trade to a website, that promotes infidelity, dump from 171 million in Jun to only 31 million in December.
Photo: SimilarWeb

“The information shows that Ashley Madison’s tellurian Web trade plummeted 82 percent since a penetrate was announced this summer,” Joel Zand, digital insights manager during SimilarWeb, pronounced in an email. “The marital infidelity site has also seen a vital change in a tellurian user base, losing substantial North American trade from a U.S. and Canada, with increasing trade shares from countries in South America and Asia.”

Prior to a hack, a U.S. accounted for some-more than 28 percent of all trade to a website and was simply a biggest nation by users, though currently that has forsaken to 4.6 percent with a outrageous media courtesy and disastrous connotations clearly inspiring a website’s ability to attract business in a U.S.


Ashley Madison trade by country
While a U.S. has forsaken from initial to sixth, China is now a biggest referrer of trade to Ashley Madison
Photo: SimilarWeb

Conversely, Vietnam, that was not among a tip 10 referrer countries in June, is now series one, accounts for 18.2 percent of all  Ashley Madison traffic. It is misleading because Vietnam is unexpected a outrageous referrer for a intrigue service.

Ashley Madison has not responded to a ask for comment during a time of publication.