How Much Traffic to Websites Comes From Bots?

Nearly half (48.5%) of trade to websites comes from bots, not tellurian beings, according to a new news from Imperva Incapsula.

The report was formed on information from some-more than 19 billion visits to 35,000 Incapsula customer websites around a universe with a smallest daily trade count of during slightest 10 tellurian visitors. The information was collected over a 90-day duration (July 24, 2015 – Oct 21, 2015) and was compared with commentary from prior studies conducted by Imperva.

Some 51.5% of all a Web trade examined came from humans, 29% came from “bad bots” (those used to automate spam campaigns, view on competitors, launch rejection of use attacks, govern disadvantage scans, etc.) and 19.5% came from “good bots” (those used by hunt engines, selling investigate tools, SEO optimizers, uptime monitors, etc.).

Overall, a share of tellurian trade to websites has risen over time, according to a report.


In a identical 2013 investigate conducted by Imperva, humans done adult usually 31.5% of all visits to sites, compared with 51.5% in 2015. This change is especially due to an boost in tellurian trade as some-more people use a Web and a diminution in good bot traffic.

The ratio of bot-to-human trade varies significantly formed on website popularity, a research found.

The many renouned sites examined, those with 100,000+ visits/day, have a smallest share of bot trade (39.7%). In contrast, a slightest renouned sites examined have a top share of bot trade (85.4%).

About a research: The report was formed on information from some-more than 19 billion visits to 35,000 Incapsula customer websites around a universe with a smallest daily trade count of during slightest 10 tellurian visitors.