Mobile Represents Nearly 70% of Traffic Activity on RetailMeNot from …

AUSTIN, Texas, Dec. 7, 2015 /PRNewswire/ — RetailMeNot, Inc., a world’s largest marketplace for digital offers, expelled a following shopper and deals news formed on activity in the United States during a 5 days of assets from Thanksgiving by Cyber Monday on RetailMeNot.com and a award-winning RetailMeNot app. Proving some-more consumers are branch to their intelligent phones to make prepared selling decisions, scarcely 70% of trade activity1 on RetailMeNot came by a mobile channel from Thanksgiving by Cyber Monday in 2015.

RetailMeNot, Inc. logo.

According to information expelled by Adobe this week, sites like RetailMeNot were a many common place U.S. consumers found discounts (32 percent), followed by hunt ads (26.6 percent) and approach sales (21.3 percent). 

Overall, a volume of singular sell offers (sales, coupons and special promotions) consumers experienced2 within RetailMeNot’s database increasing by 15% during a Thanksgiving by Cyber Monday holiday period.

“From Thanksgiving by Cyber Monday, scarcely 70% of trade activity to RetailMeNot in the United States came by possibly a mobile web or app. Retailers offering consumers some-more coupons and promotional codes than ever on RetailMeNot to assistance shoppers save, all while pushing tens of millions in e-commerce sales for a sell and formula partners,” pronounced Cotter Cunningham, CEO and owner of RetailMeNot, Inc. “Three eccentric studies3 have recently reliable that RetailMeNot is one of handful of places that consumers start their mobile selling journey. And, a heading eccentric consumer examination classification usually named RetailMeNot as one of a tip Shopping Apps for discounts and deals.  Oh, and we won a Webby Award as a tip selling app in 2015!  Consumers and experts determine that regulating RetailMeNot is one of a best ways to save income while selling both online and in-store.”

The Year of a Mobile Shopper

Nearly 70% of trade activity on RetailMeNot came by a mobile channel from Thanksgiving by Cyber Monday in 2015. The following information depicts some of a behaviors of understanding seekers on a web and app:

  • Mobile (mobile app + mobile web) trade activity breakdown:
    • Five Days (Thanksgiving – Cyber Monday)
      • 2014: 64.5% of trade activity on mobile 
      • 2015: 69.8% of trade activity on mobile 
    • Black Friday 
      • 2014: 71.5% of trade activity on mobile 
      • 2015: 75.4% of trade activity on mobile
    • Cyber Monday 
      • 2014: 54.2% of trade activity on mobile 
      • 015: 60.9% of trade activity on mobile 
  • Mobile Website vs. Desktop Website Traffic to RetailMeNot (2015):
    • Five Days of Savings (Thanksgiving-Cyber Monday): 53% of website visits were on mobile web
    • Black Friday traffic: 55% of website visits were on mobile web
    • Cyber Monday traffic: 42% of website visits were on mobile web
  • Mobile App “Location-Aware” Alerts (2015): Consumers continue to advantage from location-aware alerts to assistance them save in-store while regulating a RetailMeNot app in 2015.
    • Thanksgiving – Cyber Monday: 24MM location-aware alerts
      • Thanksgiving: 3.9MM location-aware alerts
      • Black Friday: 5.7MM location-aware alerts
      • Small Business Saturday: 5.1MM location-aware alerts
      • Cyber Sunday: 4.6MM location-aware alerts
      • Cyber Monday: 4.7MM location-aware alerts

The Saving Situation

The normal per squeeze assets reported by consumers on Black Friday 2015 remained prosaic year-over-year during $22.00. Savings among RetailMeNot users increasing by 8% on Cyber Monday 2015 to $22.00 on a per squeeze basis.

RetailMeNot users gifted a 37% boost in a series of commission off deals in a form of a banking or promotional formula contra store sales, when compared to 2014. While banking discounts were smaller than what was offering by a store “sale,” assets opportunities with coupons mostly offering consumers some-more coherence in terms of sum purchases contra product-specific deals.

In aggregate, commission off deals (including coupons, promotional codes and sales combined), were smaller than consumers gifted in 2014 from Thanksgiving by Cyber Monday. 

Based on over 100,000 in-store and online deals gifted by RetailMeNot shoppers, normal percent-off offers were:

  • Thanksgiving/Black Friday 2015: 33% off
    • Thanksgiving/Black Friday 2014: 39% off
  • Cyber Monday 2015: 36% off
    • Cyber Monday 2014: 41% off

Savings opportunities on RetailMeNot also fluctuated year-over-year within specific sell categories, mostly to a consumer’s benefit. Comparison next simulate year over year changes 2015 vs. 2014:

Top Black Friday Deal Increases (by sell category)

  • Computers and Electronics: 60% off vs. 38% off
  • Shoes: 33% off vs. 28% off
  • Clothing: 41% off vs. 37% off
  • Office Supplies: 42% off vs. 39% off
  • Books and News: 36% off vs. 35% off

Top Black Friday Deal Decreases (by sell category)

  • Toys Kids: 31% off vs. 36% off
  • Health Beauty: 34% off vs. 36% off
  • Department Stores/Big Box (Multi-Category): 30% off vs. 32% off

Top Cyber Monday Deal Increases (by sell category)

  • Health Beauty: 38% off vs. 32% off
  • Accessories: 37% off vs. 36% off
  • Travel: 30% off vs. 29% off
  • Shoes: prosaic year-over-year during 31% off

Top Cyber Monday Deal Decreases (by sell category)

  • Computers and Electronics: 42% off vs. 51% off
  • Office Supplies: 53% off vs. 30% off
  • Department Stores/Big Box (Multi-Category): 40% off vs. 47% off
  • Home Garden: 33% off vs. 40% off
  • Toys Kids:  37% off vs. 42% off
  • Clothing: 36% off vs. 38% off

Top 10 Overall Offers Experienced by Shoppers on RetailMeNot:

(Thanksgiving-Cyber Monday 2015)

  1. Amazon.com: Save adult to 70% on name equipment during an whole week of Cyber Monday deals on electronics, shoes, handbags, kitchen electrics, toys more. No banking needed. Limited time only.
  2. Kohl’s: Take 15% off your sequence + acquire $15 Kohl’s Cash for any $50 spent + giveaway shipping on $50+. Some Exclusions Apply. Expired on 11/27/2015
  3. Kohl’s: Take 20% Off Your Purchase. Some Exclusions Apply. Expired on 12/01/2015.
  4. BestBuy: Save adult to 75% when we emporium Black Friday Doorbusters. Conditions apply. Expired on 11/28/2015.
  5. Bed, Bath and Beyond: Take 20% Off One Single Item In-Store. One Time Use Per Customer. Expired on 11/30/15.           
  6. Macy’s: Get 20% off Thanksgiving + Black Friday Specials Free Shipping during $50. Expired on 11/28/2015.
  7. Amazon.com: Get Up to 70% Off Black Friday Deals. Find this year’s lowest prices and sales on electronics, video games, DVDs, and more. Sale finished on 11/27/15.
  8. JCPenney: Take $10 Off Your Purchase Of $25. Some Exclusions Apply.   Expired on 11/28/2015.
  9. Target: Shop Save Big in a Target Weekly Ad. Expires on 12/31/2015.
  10. HM: Black Friday Deals Starting during $4.99 + Get 20% Off Your Non-Sale Purchase of $60 or More! Some Exclusions Apply. Expired on 11/28/2015

Top 10 In-Store Offers Experienced by Shoppers on RetailMeNot:

(Thanksgiving-Cyber Monday 2015)

  1. HM: Black Friday Deals Starting during $4.99 + Get 20% Off Your Non-Sale Purchase of $60 or More! Some Exclusions Apply. Expired on 11/28/2015
  2. American Eagle: Take 40% Off InStore or Online + Get Free Shipping On The Holiday Collection! Some Exclusions Apply. Expired on 11/28/2015
  3. Best Buy: Save $220 On Samsung 48″ Class LED 1080p Smart HDTV. Expired on 11/28/2015
  4. Nike Factory Store: Take 40% off Clearance Apparel and Clearance Equipment, and Take 20% off Select Footwear In Store during Nike Factory Store! Some Exclusions Apply. Expired on 11/29/2015
  5. Best Buy: Take 20% Off One Regular-Priced Seasonal Item. Some Exclusions Apply. Expired on 12/21/2015.
  6. Shoe Carnival: Shop $19.98 boots + adult to $10 off. Some exclusions apply.  Expires on 11/27/2015.
  7. Best Buy: Select Video Games For Only $19.99.   Expires on 11/28/2015
  8. Best Buy: Save $100 On Beats By Dr. Dre Powerbeats2 Wireless Earbud Headphones. Expired on 11/28/2015.
  9. Dick’s Sporting Goods: Take 25% Off Select Men’s, Women’s Kid’s Nike Apparel. Some Exclusions Apply. See Store For Details. Expires on 12/05/2015
  10. Ruby Tuesday: Buy Any Adult Entree and Get a Second Entree 50% Off. Some Exclusions Apply. Expired on 12/01/2015

About RetailMeNot, Inc.
RetailMeNot, Inc. (http://www.retailmenot.com/corp/) operates a world’s largest marketplace for digital offers. The association enables consumers opposite a creation to find hundreds of thousands of digital offers for their favorite retailers and brands. During a 12 months ended September 30, 2015, RetailMeNot, Inc. gifted scarcely 730 million visits to a websites, and during a 3 months ended September 30, 2015, RetailMeNot, Inc. averaged 18.6 million mobile singular visitors per month.  In 2014, RetailMeNot, Inc. estimates $4.4 billion in paid tradesman sales were attributable to consumer trade from digital offers in a marketplace. The RetailMeNot, Inc. portfolio includes RetailMeNot.com, a largest digital offer marketplace in the United States; RetailMeNot.ca in Canada; VoucherCodes.co.uk, a largest digital offers marketplace in the United Kingdom; RetailMeNot.de in Germany; Actiepagina.nl, a heading digital offers site in the Netherlands; ma-reduc.com, a heading digital offer site in France; Poulpeo.com, a heading digital offers site with money behind in France; and Deals2Buy.com, a digital offers site in North America. RetailMeNot, Inc. is listed on a NASDAQ batch sell underneath a ticker pitch “SALE.” Investors meddlesome in training some-more about a association can visit http://investor.retailmenot.com.

Media Contacts

Brian Hoyt
RetailMeNot, Inc.
+1 202 330 3070
bhoyt@rmn.com

Michelle Skupin
RetailMeNot, Inc.
+1 808 224 3215
mskupin@rmn.com

1 “Traffic activity” is tangible as impressions, with any mobile web visit, desktop revisit and mobile app session, counting as a singular impression.
2 “Experienced” is tangible as a act of clicking on an offer published by a tradesman or formula during a march of a RetailMeNot user’s selling journey.
3 Three studies include: Mizuho Securities consult (2015), Wanderful Media consult (2015) and Placed investigate (2015).

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SOURCE RetailMeNot, Inc.





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