Jeb Bush’s presidential discuss is attempting a reset of sorts. Lackluster discuss performances, low check numbers, a ascent series of gaffes on a trail, and accusations — from Donald Trump privately — that he’s low-energy have left him in a rut.
Late final week, Bush introduced a new discuss slogan: “Jeb Can Fix It.” He has started regulating it in branch speeches and in visuals during his discuss appearances. But there’s one thing Bush and his group forgot as they rolled out a slogan: No one from his group bought a domain name.
NPR held adult with Jimmy Flannigan, a self-described village organizer, romantic and Web developer in Northwest Austin. Flannigan adopted a discuss aphorism “Flannigan Can Fix It” during his 2014 Austin City Council run. And when he listened of Bush’s new slogan, he felt his thought had been stolen, in a way. So he got even. He bought jebcanfixit.com.
The site leads with a Jeb 2016 logo, though instead of an exclamation indicate after a name, there’s a doubt mark. Below, this question: “Is Jeb regulating for President or City Council?” Below that, Flannigan embedded one of his discuss videos: a six-minute, single-shot opus, with Flannigan rescuing cats from trees, pouring aged women booze and changing a baby’s diaper — all while revelation viewers because he deserves their vote.
NPR spoke with Flannigan about jebcanfixit.com. Highlights of a review are below.
(Note: Questions and answers have been easily edited for clarity.)
Jimmy Flannigan, former Austin City Council claimant and owners of jebcanfixit.com.
Tell us how this website came to be.
Well, we initial listened that Jeb was intending to launch this aphorism final week. It started to trickle out by a media. And given I’m a Web developer by trade, my initial instinct is to always check a domain name, and he hadn’t purchased it. we bought it immediately, meaningful what we was going to do.
Since it was so identical to my city legislature competition slogan, we knew that we would have to poke fun during a administrator for hidden my aphorism for a presidential race, when it’s approach some-more suitable for a competition during a city legislature turn than it is for president.
This aphorism we mean?
Why is this aphorism some-more suitable for a city legislature competition than a competition for president?
Well, when you’re regulating problems during a city level, you’re indeed regulating things. You’re regulating potholes, you’re regulating a zoning case, you’re regulating a trade problem. You’re not generally environment large process aims or, some-more importantly, traffic with unfamiliar heads, traffic with diplomacy. Those aren’t things we fix. Those are things we lead on. It would be bizarre for a city legislature claimant to speak about heading on universe issues. Just as we consider it’s uncanny for a presidential claimant to speak about regulating things.
(Note: Flannigan certified elsewhere in a review that it’s rarely doubtful Bush indeed got a thought for his aphorism from Flannigan’s legislature run. He says his use of a word “stealing” is some-more symbolic.)
So, speak us by this video. How did we consider of it? How did we make it happen? How prolonged did it take? How most income did it cost.
I wanted to have a aphorism that addressed some of a details of that city legislature race. My competition didn’t have any knowledge with city issues. So we wanted to speak to a specifics of who my opponents were, and a needs of my constituents. So we grown a word “Flannigan Can Fix It,” that creates approach some-more clarity with a name Flannigan than it does with Jeb, frankly. we workshopped it with a crony of cave who does internal TV and film work. And a video was one member of it. In a video we see all a produce graphics. We went behind and put a hammers on all of a highway signs and yard signs and started integrating that, frankly, not distinct what Jeb Bush is doing, rolling a aphorism out median through. Except when we were doing it, we weren’t trailing in a polls.
Describe a video.
It’s a singular shot, tracking video. Some of my friends like to collate it to a West Wing, when he’s walking by a hallways and a camera never breaks. And a intent, really, a video starts with me in a classical video shot. I’m sitting on a city street, and there’s single-family homes behind me. And afterwards we burst up, and we start holding off, and I’m walking by a house, and I’m jumping on a golf cart, and articulate to a camera a whole time, and regulating things as we go along. And it starts out kind of simple, and it starts to get crazier and crazier as we get to a finish of a video.
Republican presidential carefree Jeb Bush speaks during a convene Monday in Tampa, Fla. He owns his new slogan, though jebcanfixit.com belongs to someone else.
How prolonged did it take to fire that video?
It took dual weeks of operation with me and my dual assistants and a video and a audio crew. And afterwards a tangible filming was finished in one afternoon. We did 3 takes, and finished adult regulating a second one.
You did not win your election.
So did a video work?
It positively achieved a goals that we had set out.
What would a improved aphorism for his [Jeb Bush’s] discuss be? And what recommendation would we give him right now?
There’s no approach on earth someone who ran for city legislature and mislaid is going to give recommendation to a presidential campaign. My whole indicate of doing a “Jeb Can Fix It” website is to poke fun during a fact that Jeb Bush is regulating a techniques some-more suitable to a city legislature competition than one regulating for president.
What if Jeb Bush came to we and was like, “Hey, man, 10 grand, 20 grand, name your price: we wanna buy this website from you.” What would we say?
Absolutely. In a heartbeat. That income would go a approach to doing some good grass-roots organizing in Northwest Austin. It’s not about being mean. we consider a whole thing is positively hilarious. And if we all took that tinge in a politics, afterwards we consider it would be a lot some-more enjoyable, and maybe a few some-more people would vote.
Note: There’s also a jebcanfixit.org, that does not seem to be owned or sponsored by Bush’s presidential campaign, either.