10 Free Website Usability Tools to Improve Your Customer Experience

Usability is a essential partial of using a successful website. Broken links, bad contrast, content blocks, over-complicated designs, technical confusion . . . these can spell genocide for both website trade and sales conversions. The good news, however, is that these issues are enough of a problem that hundreds of collection now exist to support with a routine of scrupulously contrast a website.

Related: Stop Being Such a Tight Wad. Invest In a Great Website.

While certain routine are value putting income and bid into (for example, employing testers to do a consummate check and recheck, and to do correct separate testing), some things can be rubbed for free.

Here are 10 useful collection to get we started. At a unequivocally least, they can indicate we in a right instruction so we know where to spend your budget.

1. WhatFix

Always be there when your user needs you: WhatFix allows we to emanate interactive flows explaining any partial of your site: You can emanate mixed flows and use them as a non-intrusive widget. A upsurge is a step-by-step reason of what should be finished on a stream page. WhatFix is free, with a option to upgrade to emanate self-hosted customized flows.

2. Color Oracle

Is your site optimized for people with tone blindness? You competence not cruise it is value catering to such a tiny splinter of a population, though there are some-more people pang from tone notice issues than we think. According to Color Blindness Awareness, 1 in 12 group and 1 in 200 women have tone recognition problems, that means a satisfactory commission of your users are going to have difficulty saying colors in your design.

Color Oracle is an conceal filter that we can use on any art or designs to make certain your colors can be viewed by anyone who visits.

3. Paletton

Speaking of colors, we don’t wish to cruise usually tone blindness. You also wish to make certain your colors filigree as good as we assume they will. Given some of a terrible tone choices even central brands select for their websites, logos and products, tone choice is too frequently ignored. Indeed, this critical choice is typically reserved for when business tick off those psychological organisation boxes companies rest on some-more than they do common sense.

Having ornate or disturbed colors will make observation your site harder for a user. Paletton creates it easy to find a best combinations of colors, tones and shades.

Related: 5 Things That Belong on a Front Page of Your Website

4. Cyfe

Create your possess site opening and usability dashboard to guard how your site is portion users. Your usability dashboard can total a information from a following built-in tools: Google Analytics (to mark any uncanny activity), Pingdom (to guard a down time) and ZenDesk (to guard your patron group stats).

In addition, we can supplement widgets for any RSS feed (for example, your brand-name mentions, to lane questions from customers), and any Google spreadsheet. (You can also use Google Docs to total records from your team.) The cold thing about Cyfe is that we can see all these widgets on one page to get a accessible bird’s-eye perspective of all a many-sided data.

5. Page Speed

Site speed is important, since if your site doesn’t bucket well, people won’t worry to use it. This is generally loyal in today’s age, when high speed Internet is in roughly each household, and accessible on each mobile device. Page Speed will investigate your web page speed, and diagnose problems that competence be negligence it down. All we have to do is put in your URL.

If we are wondering how your site downtime looks like compared to that of other sites, here are up-to-date uptime stats for we to puncture in. These stats are updated each month to uncover we a biggest losers and winners when it comes to hosting use uptime.

6. Pingdom

If we are disturbed about bottlenecking, this is a good tool. Pingdom will besiege any bottlenecks that are impacting speed or causing pages to loop. Pingdom has a subscription use that will automatically exam your site each day, so we will be alerted to any issues that stand adult a impulse they are detected. That is a paid service, though elementary contrast is free. As mentioned above, we use Cyfe to guard my site downtime.

7. Spur

Get an honest critique on your pattern choices, with Spur. You put in your URL, and Spur runs it opposite classical pattern beliefs to tell we what ”rules” we are violating. You will be means to see what does and does not work. Then we can get a serve critique from village members, pity a strange and a altered designs, formed on their recommendations.

8. Feedback Form

WordPress is a height of choice for many due to a many plugins that we can use to customize a website for free. Feedback Form is one of those useful ones that everybody should install. You can emanate elementary forms in several styles that ask your users directly about ways we can urge usability.

What improved approach to find out than to go true for a source? This is usually one of many customizable feedback form generators out there for WordPress.

If your site runs on WordPress, here are a few some-more must-have WordPress plugins to install, including WP Super Cache for improved bucket time and Gravity Forms for some-more feedback form options.

9. Chalkmark

Chalkmark is a unequivocally cold approach of crowdsourcing usability and pattern feedback. You yield a pattern screenshot, and people on a site leave we notes. It is all formed on first-click, so we get uninformed sense opinions each singular time. The information is afterwards put into a visible format as a heatmat, so we see for yourself where people clicked, avoided and combined a many traffic. It is easy to use, and rarely effective. You won’t find a improved approach to get mass opinions all in one place.

10. Five Second Test

Five Second Test focuses on dual things: alighting pages, and calls to action. It fast evaluates your pattern to tell we either these components are being scrupulously optimized. From there, it gives we actionable tips on how to improve, as good as alerts about critical problems that have to be addressed.

Usability is all about initial impressions, that is where a tenure comes from. You have to be means to offshoot a courtesy of users within a initial 5 seconds of their landing on your page, or your site is not doing a job.

Do we have any collection to put on this list? We would adore to hear about them, so let us know in a comments!

Related: How to Build a Multi-Platform Website