Meet A Landy Award Winner: How iProspect Raised Chevrolet Performance Site …

The Search Engine Land Awards - #TheLandys
Last month, Search Engine Land hosted a inaugural Landy Awards ceremony in NYC, and iProspect was a large winner.

Not usually did a iProspect group land a endowment for Best Retail Search Marketing Initiative for their work with LIDS.com, a group also won for Best Overall SEO Initiative for an Enterprise for a work with Chevrolet Performance.

Chevrolet Performance, founded in 1967, serves as a usually source for authentic Chevrolet code opening parts. When it indispensable a finish renovate of a website, a association came to iProspect to assistance it energise a online presence.

Charged with migrating a brand’s 200,000-page website into a 100-page territory on Chevy.com, as good as building out a full SEO strategy, iProspect led a group of agencies to accommodate Chevrolet Performance’s online goals.

Providing superintendence and hands-on support to both a agencies it managed and a client, iProspect oversaw any step of a process, from SEO and UX to online imagery, structure and content, any turn of a plan driven by a iProspect team.

The result? One month after launch, trade to a Chevrolet Performance site was adult 100 percent, with sum site trade adult 20 percent year over year. The code had top-five rankings for 99 percent of a keywords 6 months post-launch, and healthy hunt out-performed paid hunt to expostulate 50 percent of all traffic, creation healthy hunt a largest digital channel for a brand.

iProspect reports that following a launch, Chevrolet Performance delivery sales doubled year over year and that a multiplication sales strike a aim rare in a brand’s 48-year history.

“I always learn so most from iProspect,” says Angela Brown, Chevrolet Performance’s Marketing Manager.

Brown pronounced iProspect’s care during a plan not usually kept all handling well and effectively, it also lifted Chevrolet Performance’s code to a whole new turn within a digital realm.

Well done, iProspect, and appreciate we for being partial of Search Engine Land’s first-ever Landy Awards!


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