Web trade analytics co SimilarWeb acquires Swayy

Yet another merger of an Israeli startup in a latest call of exits: Israeli website trade and mobile analytics association SimilarWeb has acquired personalized calm find height developer Swayy, also an Israeli company, for several million dollars.

Swayy, that especially monitors trade on amicable media, was founded by CEO Ohad Frankfurt, VP Marketing Lior Degani, CTO Oz Katz and Chief Scientist Shlomi Babluki. The 4 will join SimilarWeb.

Swayy provides calm amicable media recommendations for media managers formed on village research , entries, and transformation on a network.

The merger scarcely took place 12 months ago though a talks have finally borne fruit. To date Swayy has lifted $550,000 from Star Farm Ventures, Elevator Fund, and RSL.

SimilarWeb is in a throes of large staff recruitment and hopes to sinecure 100 some-more employees by a finish of 2016.

SimilarWeb owner and CEO Or Offer pronounced that a association had grown from 70 to 200 employees over a past 12 months. He said, “Swayy’s staff will assistance us lower and urge a peculiarity of the many products from concept.”

Published by Globes [online], Israel business news – www.globes-online.com – on Jul 20, 2015

Copyright of Globes Publisher Itonut (1983) Ltd. 2015