The e-commerce marketplace is apropos some-more and some-more mature in India with any flitting day. All a vital e-commerce players like Flipkart, Amazon, Snapdeal have a prolonged highway to cover for apropos totally mature e-commerce players. And in this conflict to turn a customer’s favourite online selling portal, these brands are always charity appealing offers and discounts to keep constant business and benefit new business during a same time.
According to a information from Internet analytics organisation comScore, Amazon India now gets some-more trade than Flipkart and Snapdeal. Amazon.in perceived 23.6 million visitors as compared to 23.5 million visitors of Flipkart and 17.9 million visitors of Snapdeal in May 2015.
Last year, in May, Flipkart was heading a trade trend with 13 million singular visitors/month while Amazon.in and Snapdeal were both tighten to 10 million singular visitors/month. This translates to a whopping 142% boost for Amazon.in, 90% some-more visitors for Snapdeal, and 80% swell in trade for Flipkart.
What Type Of Web Traffic Matters The Most For E-Commerce Portals?
Industry experts trust that a many critical cause for measuring a recognition of any e-commerce portal is a number of repeat visitors. The series of repeat visitors can be used to guess a ‘loyal and stickiness’ of business to a specific website.
‘Unique visitors’ means new visitors visiting a website, and is a certain pointer of a flourishing recognition of any website. But it can’t be used to establish if those visitors are approaching to revisit a website again or not.
“While singular visitors is a metric to uncover a flourishing seductiveness in e-commerce, a improved metric to pronounce about a company’s opening would be a series of repeat business an online tradesman gets,” pronounced Arvind Singhal, Chairman of sell consultancy Technopak.
He also pronounced that a online sell offers accessible options and cost comparison by ‘just a click’.
Gross Merchandise Value (GMV) Is Also Important
GMV is another renouned parameter used by e-commerce portals for reflecting a sum sales value depicting a sum volume of their business.
Amazon.in doesn’t share a sum of a sales of a 25 million listed products, though it reportedly crossed a $1 billion symbol in GMV in Sep 2014. Flipkart approaching a GMV to hold $8 billion by Dec final year and is now anticipating to go over a Rs. 76,000 crore symbol in a GMV. As per a reports, Snapdeal is also targeting to strech $8 billion in GMV by a finish of a stream year.
GMV is an critical metric as distant as distance and scale of a association is endangered in e-commerce, though it is not a solitary metric to sign a health of business. In a marketplace model, a revenues for an e-retailer, that are a tiny domain of a sales, should also be taken into account,” Arvind Singhal added.
We had progressing reported in 2014, how these e-portals were still creation incurring complicated losses instead of outrageous investments. While Flipkart was a personality in net revenue, it was also on a tip of a draft when it came to losses.
The trend of online selling has now started to collect adult gait in India. It is still during a nascent state during a moment, so it would be too early to criticism anything on patron loyalty. But it has really started to give tough foe to a offline stores.