In a latest pierce over during the Bing Blog, Microsoft is stability to make users’ information protected and secure. In sequence to do this, Microsoft employs a use of TLS protocols to use encryption over Bing’s network and services. Bing already offers users a choice of encrypting hunt traffic, though Microsoft hopes to make encrypted hunt by default a customary use commencement this summer. The usually disproportion in this pierce is that trade will issue from https://www.bing.com instead of http://www.bing.com.
Encrypted hunt by default will continue to use a referrer line so that marketers will be means to know that a web trade came from Bing. In another pierce to strengthen users’ privacy, Bing will not use tangible query terms in a encrypted web hunt terms. Bing will use singular query tenure information though divulgence patron information by Bing’s several webmaster and advertiser tools.
Bing has several webmaster and advertiser tools, including:
- Search Query Terms Report – accessible in a Bing Ads UI, a Search Query Terms Report allows we to perspective what search terms prompt certain advertisements and other opening metrics like clicks, impressions, and conversions.
- Universal Event Tracking – gives we some-more minute opening metrics like generation per visit, pages per visit, and sum visits so we can learn a query keywords that trigger acclimatisation performance.
- Bing Webmaster Tools – Bing’s Webmaster Tools assistance we know keyword and ranking data. Bing Webmaster Tools can assistance me make certain that your website is indexed in Bing, give we a investigate collection and reports to give we your website’s hunt ranking and what creates people you can be certain your site gets indexed in Bing, get entrance to investigate collection and reports that can assistance we know what drives people to come to your website.