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SAN MATEO, Calif., June 8, 2015 /PRNewswire/ —
- 152 percent boost in site mention trade from Marketo campaigns
- 95 percent boost in normal weekly subscribers
- 75 percent diminution in resources used for lead era resources
Learn Liberty has driven a 152 percent boost in site mention trade interjection to an innovative selling formation from Marketo, Inc. (NASDAQ: MKTO) and Gigya, a Leader in Customer Identity Management. As a corner customer, Learn Liberty has leveraged a energy of both platforms to boost rendezvous opposite a educational videos, online courses and pursuit opportunities, assisting to foster new, resourceful ways of elucidate a world’s problems.
Learn Liberty, a plan of a Institute for Humane Studies during George Mason University, is a apparatus for exploring a ideas of a giveaway society. They tackle vast questions about what creates a multitude giveaway or moneyed and how we can urge a universe we live in.
With a fast flourishing user base, Learn Liberty struggled to well constraint new user information and keep a assembly engaged. Now, by Gigya’s direct integration with Marketo around Gigya’s IDX Marketplace, Learn Liberty is means to automatically place users into onboarding campaigns and correlate with them in real-time formed on their interests and on-site actions.
As a outcome of a formation between Marketo and Gigya, Learn Liberty has grown a email channel from a ninth largest source of site mention trade to a second largest. The module has also generated a 95 percent boost in normal weekly subscribers interjection to Marketo’s seamless debate segmentation and Gigya’s Loyalty and Gamification tools.
Overall, Learn Liberty is expending 75 percent reduction time, income and resources to secure new users and has increasing a series of people observation videos, enrolling in courses and requesting for jobs.
Find out some-more about a Gigya formation and Learn Liberty’s success by attending Marketo’s webinar on June 9, 2015. Click here to register: http://pages2.marketo.com/launchpoint-gigya-jun-2015-registration.html.
“I’m blown divided by a formula of Marketo and Gigya’s integration,” pronounced Braum Katz, Digital Strategy Manager during Learn Liberty. “It’s unimaginable what a ability to beget peculiarity leads and automate applicable campaigns has unleashed in a user expansion and acclimatisation rates.”
“Marketo provides marketers with a energy to build fast relations with their customers,” pronounced Mike Stocker, Director Business Development during Marketo. “Gigya’s formation into a height strengthens a customers’ ability to implement abounding information to improved rivet with their customers. We’re anxious a Learn Liberty Program has seen such certain real-business impact.”
“Accurate, first-party patron temperament information has turn an increasingly critical motorist of effective digital marketing. By integrating Gigya’s Customer Identity Management Platform with Marketo, marketers have a seamless approach to safeguard their email campaigns are applicable and timely,” pronounced Patrick McCue, SVP of Global Channels Alliances during Gigya. “We’re looking brazen to saying some-more innovative brands like Learn Liberty take advantage of a Gigya-Marketo integration.”
Marketo (NASDAQ: MKTO) provides a heading selling program and solutions designed to assistance marketers master a art and scholarship of digital marketing. Through a singular multiple of creation and expertise, Marketo is focused only on assisting marketers keep gait in an ever-changing digital world. Spanning today’s digital, social, mobile and offline channels, Marketo’s Engagement Marketing Platform powers a set of breakthrough applications to assistance marketers tackle all aspects of digital selling from a formulation and adaptation of selling activities to a smoothness of personalized interactions that can be optimized in real-time. Marketo’s applications are famous for their ease-of-use, and are complemented by a Marketing Nation®, a abounding network of some-more than 400 third-party solutions by a LaunchPoint® ecosystem and over 50,000 marketers who share and learn from any other to grow their common selling expertise. The outcome for complicated marketers is rare lively and higher results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a vital selling partner to some-more than 3,950 vast enterprises and fast-growing tiny companies opposite a far-reaching accumulation of industries. For some-more information, revisit www.marketo.com.
Gigya’s Customer Identity Management Platform helps companies build improved patron relations by branch different site visitors into known, constant and intent customers. With Gigya’s technology, businesses boost registrations and brand business opposite devices, connect information into abounding patron profiles and yield improved service, products and practice by integrating information into selling and use applications.
Gigya’s height was designed from a belligerent adult for amicable identities, mobile devices, consumer remoteness and complicated marketing. Gigya provides developers with a APIs they need to simply build and say secure and scalable registration, authentication, form management, information analytics and third-party integrations.
More than 700 of a world’s heading businesses such as Fox, Forbes and Verizon rest on Gigya to build identity-driven relations and to yield scalable, secure Customer Identity Management. Headquartered in Mountain View, CA, Gigya is secretly hold and has lifted some-more than $100m in collateral from several heading try collateral firms including Benchmark Capital, DAG Ventures, First Round Capital, Greenspring Associates, Intel Capital and Mayfield.